Manager, Programmatic Media

Meet the Moment with Alteryx

We're living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision - and Alteryx is leading the transformation.

You'll be working on the challenges that sit at the heart of modern business. No matter your role, the work you do will help organizations move faster, see more clearly, and tackle questions that used to feel impossible.

If you're ready to meet the moment with innovation, curiosity, and excellence, there's a place for you here.

Alteryx is seeking a Manager, Programmatic Media to head our programmatic advertising execution and lead a team of media specialists.

In this role, you will bridge strategic media planning with day-to-day execution, to build brand awareness, create brand preference, and drive pipeline.

This role reports into the Global Director of Integrated Campaigns under Demand Generation.  As manager , you will mentor and empower your team while partnering closely with our media agency, media partners, and internal teams to deliver high-impact digital experiences across global markets (EMEA, APJ, Americas).

What You'll Do

• Lead & Support a Team: Managing and supporting a team of paid media managers, fostering a culture of continuous learning, accountability, and innovation.
• Vendor & Agency Management: Oversee key relationships with media agency, demand-side platforms (GMP), ad networks, data providers, and agency partners to optimize media buying and inventory quality against budget and demand gen goals.
• Strong Execution Strategy: Oversee the end-to-end strategy, launching, testing, and optimization of global programmatic, ABM, display, and paid digital channels as tied to Global Campaign goals.
• Cross-Functional Collaboration: Partner with Global Campaign Managers, Web, Marketing Ops, Creative and Content, and Field Marketing to translate go-to-market priorities into cohesive digital media tactics and audience journeys.
• Continuous Optimization: Drive regular campaign audits, A/B creative testing, bidding strategy adjustments, and audience refinement to maximize ROI and operational efficiency.

What You'll Own

Programmatic Strategy & Execution: The global programmatic media strategy, execution roadmap, and tactical campaign calendar across regions.

Budget Allocation & Efficiency: Day-to-day management and optimization of the programmatic media budget, ensuring efficient spend allocation and ROI performance.

Audience & ABM Targeting: Audience list activation, dynamic targeting strategies, and optimization in partnership with Demand Gen and Marketing Operations.

Media Performance Reporting: Own the storytelling across operational campaign reporting, dashboard maintenance, and multi-touch attribution analysis, providing actionable insights to marketing leadership.

Ad Quality & Compliance: Standards for viewability, brand safety, fraud prevention, and privacy compliance across all active media buys.

What Success Looks Like

First 30 Days: Onboard with the team, conduct an audit of active programmatic campaigns and DSP setups, build rapport with direct reports, and align on team priorities.

First 60 Days: Establish clear OKRs and performance benchmarks, streamline team workflows, and implement optimization frameworks across key active channels.

First 90 Days & Beyond: Consistent

Meet the target conversion and pipeline goals, share strategy and progress to internal stakeholders clearly, and guide team members toward clear career development milestones.

What You Bring

• Experience: 5–8 years of experience in B2B SaaS performance marketing or digital advertising, with at least 2 years of direct people management experience.
• Technical Mastery: Deep hands-on expertise with leading DSPs (e.g., The Trade Desk, DV360), ABM platforms (e.g., 6sense, Demandbase), and ad tech stacks (Campaign Manager 360, Google Analytics Pro, verification tools, DMPs/CDPs).
• Analytical Mindset: Strong competency in marketing analytics, multi-touch attribution models, CRM/marketing automation systems (Salesforce, Marketo), and data visualization tools.
• People Leadership: Proven ability to manage, develop, and retain digital marketing talent, providing constructive feedback and clear career progression pathways.
• Collaboration & Communication: Excellent communication skills with a track record of articulating digital strategy and complex ad tech performance metrics to cross-functional stakeholders.