layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Social Media Strategist at Hy-Vee | LAYIQ

Develop and manage platform-specific social media strategies in partnership with the Social Media Manager, ensuring content aligns with organizational priorities while driving brand awareness, audience engagement, and channel growth.
Use reporting and analytics to recommend content optimizations, strategic adjustments, and platform pivots.
Develop and oversee the monthly organic paid-amplification strategy, including coordination and communication with agency partners.
Manage social media content publishing across multiple platforms, ensuring content is timely, on-brand, accurate, and optimized for each channel.
Coordinate creative production requests with cross-functional teams and agency partners, ensuring deliverables are clearly scoped, submitted, reviewed, and completed on schedule.
Review partner, creator, and user-generated content on an ongoing basis and proactively identify opportunities to repurpose high-performing content across Hy-Vee’s owned social channels.
Ideate and recommend monthly content strategies in collaboration with the Social Media Manager across Facebook, Instagram, TikTok, Pinterest, Threads, YouTube, and X.
Collaborate with the Influencer team on holistic organic corporate content strategy.
Own organic social media reporting efforts and communicate campaign performance and insights to leadership.
Monitor social platform updates and translate relevant changes into team training, education, and updated best practices.
Research and champion emerging technology, tools, and software that strengthen the team’s social media capabilities and improve efficiency.
Stay current on social media trends, competitor activity, platform developments, and industry news, sharing relevant insights and recommendations with the team.
Serve as an internal subject matter expert on social platform trends, algorithms, publishing requirements, and best practices.
Maintain confidentiality regarding advertising, pricing, campaign, and company information.
Your Skills
Commitment to the Hy-Vee mission and a willingness to promote the values of the company.
Demonstrated understanding of social media platforms, their unique audiences, and how to use them to maximize brand awareness and marketing results.
In-depth knowledge of content marketing strategy and the ability to take a concept from ideation to full execution.
Strong understanding of social reporting, analytics, and the ability to translate data into strategic recommendations.
In-depth knowledge of social media management platforms, content management systems, and reporting tools.
Excellent written and verbal communication skills, with the ability to collaborate effectively across multi-disciplinary teams and communicate clearly to leadership.
Strong organizational and time management skills, with the ability to manage multiple projects and deadlines simultaneously.
Ability to identify problems, develop solutions, and adapt quickly when priorities or direction change.
Comfortable working independently with a high degree of self-motivation and minimal supervision.
Ability to maintain a high level of confidentiality as it pertains to advertising, pricing, and company information.
Reporting Relationships
Accountable and Reports to: Social Media Manager
Direct Reports: None
Education and Experience
Bachelor’s degree in Marketing, Advertising, Journalism, Communications, or a related field preferred.
5–7+ years of marketing agency or related work experience.
Proven experience in a social media strategy role preferred.
Experience with social media management platforms, analytics tools, and content management systems required.
Experience with Sprinklr or a comparable enterprise social media management platform strongly preferred.
Experience with Meta Business Suite.
Physical Requirements
Ability to communicate effectively in writing and verbally.
Ability to operate standard office technology, including computers and telephones.
Ability to review and analyze documents and data on screen.
Ability to occasionally transport materials weighing up to 10 pounds (such as files or office supplies).
Ability to travel occasionally, including overnight stays, for events or agency meetings.
Working Environment

Social Media Strategist

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About Hy-Vee

The Role and Why It’s Important

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