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Washington University in St Louis
Washington University (West Campus), Clayton, Missouri; West Campus Main Bldg
Source: Washington University in St Louis careers · View original posting
From Washington University in St Louis's posting. “We” and “our” refer to the employer.
Location
SAINT LOUIS, MO 63105

 Scheduled Hours
37.5
Position Summary
Reporting to the Executive Director Annual Giving Programs, the Senior Director of Direct Marketing and Participation is a forward-thinking, highly innovative partner who leads a team of professionals to develop and execute sophisticated multi-channel, university-wide, direct marketing fundraising strategies. This role creates, oversees, and drives the strategy to increase and diversify the number of donors and philanthropic dollars to WashU, with an emphasis on support of the annual fund.
The ideal candidate is a data-driven, strategic thinker with a passion for leveraging modern fundraising and annual giving marketing practices in support of higher education. This person is a collaborative team player and will have experience in direct marketing, emerging fundraising technologies, and staff management.
Job Description
Develop a strategic plan to segment and solicit alumni, parents, and friends to increase donors to the Annual Fund and the university. This includes strategic analysis of past performance of appeals and solicitation methods, acquisition rates, retention rates, and industry trends. Closely monitor return on investment and make data-based decisions to guide future fundraising strategies. Report on overall results to internal and external constituencies, as needed.
Develop key strategies for retention, acquisition, and stewardship of donors to the Annual Fund based on affiliation, class year, and interest. Serve as the final approver on all direct marketing materials and confirm that recommended messages and graphics align with the strategies for each appeal. Verify that all WashU audiences are appropriately included in the direct marketing schedule.
Collaborate closely with key departments in University Advancement including by not limited to Advancement Communications, Analytics, Data and Reporting, Advancement Systems, and Donor Relations, on fundraising projects and campaigns including but not limited to WashU Giving Day, Loyalty Society, Engagement Center, License Plate Program, Matching Gift Program and emerging technologies.
Work closely with other colleagues in University Advancement to align program goals with the overall philanthropic goals of the university.
Oversee the technology used to support direct marketing efforts for all university constituents including engagement center system/vendor, and the data analytics system/vendor. Assist with the development of websites, including online gift forms.
Manage data as it relates to direct marketing, including responsibility for data hygiene, segmentation, and other issues related to ensuring accurate and useful data for direct marketing including editing and proofreading publication content.
Manage a team of six responsible for the WashU Giving Day, Loyalty Society, Engagement Center, premium fulfillment, License Plate Program, and Matching Gift Program.
Stay up to date on the latest fundraising trends, technologies, and strategies and implement them as appropriate.
Additional duties as assigned and in support of the Annual Giving Programs (AGP) team.
Equipment
Office equipment
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.
Required Qualifications
Bachelor's degree
No specific certification/professional license is required for this position.
Relevant Experience (6 Years)
Not Applicable
A driver's license is not required for this position.
More About This Job
Compensation
$96,000.00 - $169,300.00 / Annually
The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
Questions
For frequently asked questions about the application process, please refer to our External Applicant FAQ .
Accommodation
If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.
All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.
Pre-Employment Screening
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
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