layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Communications Manager at Walt Disney | LAYIQ

Collaborate closely with stakeholders across DTC and DEEPT, internal communications, marketing, publicity and other groups for broader storytelling about brand campaigns, marketing efforts and content.
Develop and maintain a deep network of press relationships across corporate, business, trade, consumer and entertainment press outlets.
Drive a robust external communications strategy for the company’s direct-to-consumer streaming brands in partnership with marketing, publicity and digital/social teams.
Contribute to key projects, including PR plans, messaging documents, and other written materials.
Support ongoing implementation of executive communications efforts, including award submissions, speaking opportunities and speechwriting.
Assist with brand reputation and crisis response efforts, including press monitoring and issue tracking during key moments, as well as identifying industry trends and analyses.
Provide coordination and on-the-ground support for internal and industry events when necessary.
Partner on tracking, analyzing, and synthesizing industry reports into clear and concise insights for key internal stakeholders, such as quarterly earnings recaps.
Required Qualifications & Skills
5+ years of professional experience in public relations, publicity, or external communications.
Exceptional written and verbal communication skills, with a proven ability to manage deadline-driven writing and editing projects with minimal oversight.
Extensive experience writing and editing press releases, fact sheets, biographies, executive talking points and more with a sharp attention to detail and AP style guidelines.
Highly organized and detail-oriented, with strong time management and project prioritization abilities.
Experience crafting corporate narratives and messaging.
Deep knowledge of the earned media landscape, strong media/press relations experience and existing relationships, and a high comfort level working with media.
Present and communicate communication strategies optimally in meetings.
Ability to drive innovative ways to deliver communications goals in more creative, efficient and effective ways by challenging current processes and recommending innovative approaches.
A combination of strategic and creative problem solver.
Discreet and professional when handling sensitive or confidential information, and naturally curious and eager to learn about all aspects of the business and industry landscape.
Proficient in Microsoft Office and Google Workspace applications.
Familiarity with Boolean search and media monitoring platforms, such as Muck Rack.

Communications Manager

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