layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Manager, Strategic Insights at Walt Disney | LAYIQ

Play a key role in driving the primary study in the company that focuses on understanding our customers across all categories of entertainment – domestically and internationally. As part of this, identifying ways to evolve the study to service changing business needs and capture relevant changing consumer behaviors.
Leading custom insights/research projects that support some of the highest profile strategic initiatives in the company.
Working with other insights and finance teams to track changes in entertainment behavior and track Disney performance across key sectors.
Conduct analyses to answer key business questions from Executive Leadership and ensure consumer insights are effectively used and integrated into modeling/scenario planning and brand strategies
Guide the work of two direct reports and influence or mentor other junior members of the team.
Basic Qualifications: 5+ years of relevant experience in a related field (e.g. strategic consulting, market research, business analytics, strategic planning, new product development, etc.)
Demonstrated ability to influence others via data-driven story telling and collaboration
Ability to interpret and integrate insights from multiple data sources into a cohesive narrative
Strong analytical skills
Experience calibrating survey data to actual behavioral/financial data
Exceptional project management skills – highly organized and planful with a strong sense of personal accountability/ownership
Extensive experience in quantitative, qualitative research and statistical techniques, both in the US and globally
Demonstrated expertise in use of Excel (can maintain complex spreadsheets) or Sheets and presentation software such as PowerPoint or Keynote
Ability to partner and work well with multiple levels of the organization globally and navigate prioritization
Strong attention to detail while keeping business goals in mind
Driven, innovative and resilient in the face of ambiguity
Comfortable sharing a point of view and advocating for consumers with executives in the room
Required Education: Minimum of a bachelor’s degree or equivalent experience – relevant areas include Behavioral Economics, Psychology, Sociology, Cultural Anthropology, Business Economics, Financial Planning, Data Science, Cognitive Science, Neuropsychology, etc.
The hiring range for this position in Burbank, CA is $115,500 - $154,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job Posting Segment: Unified Marketing
Job Posting Primary Business: Research
Primary Job Posting Category: Market/Audience Research - Studios
Employment Type: Full time
Primary City, State, Region, Postal Code: Burbank, CA, USA

Manager, Strategic Insights

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