Digital Content Producer

The  Digital Producer  is part of a team that produces and promotes news content on WREG.com, the digital platform for News Channel 3 in Memphis, and on the social media accounts for the website and television station.

Essential Duties & Responsibilities :

• Writes news stories and headlines for the web and other digital platforms; edits and posts video clips
• Aggressively breaks news on digital platforms before competing news outlets
• Edits and repurposes television scripts and video for grammar, accuracy, tone and AP style
• Promotes content Facebook, Twitter, Youtube and other social media platforms
• Monitors data on page views and video views, promoting content appropriately to maximize reach

Monitors email, social media and other media sources for story leads and ideas.

• Works with television reporters and producers to make sure information is reaching all platforms as quickly as possible
• Keeps content updated on website home page and social media platforms
• Use our social media and website to build and reinforce brand recognition and drive viewers to television
• Determines a story's emphasis, length, and format, and organizes material accordingly
• Research and  analyze background  information related to news stories in order to be able to provide complete and accurate information
• Checks reference materials such as books, news files or public records to obtain relevant facts
• Ensures that all content meets company standards for journalistic integrity and production quality

Builds and calendars digital campaigns to promote local shows and specials.

Adapts quickly to changing technology and new platforms

Finds new ways to use social media and our website to engage with viewers

Requirements & Skills :

• Degree in journalism, experience in television or daily newspaper or online news site experience required; working web samples and/or print pages preferred
• Proficiency in using Wordpress is a plus.
• Knowledge of Associated Press style, SEO is required.
• Maintain positive work environment through active team participation and cooperation with co-workers in all departments
• Responds positively to feedback
• Physical Demands & Work Environment : The Digital Producer must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, or alone. Must be open to work shifts on morning, nights or weekends as needed.