Digital Content Producer

WHNT‑TV / WHNT.com — Huntsville, Alabama

WHNT is a digital‑first local newsroom serving one of the fastest‑growing regions in the Southeast. We are looking for a Digital Content Producer who understands that strong journalism and smart digital execution are not separate skills—but the same job.

This role is for a journalist who writes with authority, thinks strategically about audience, and moves confidently in fast‑breaking news situations. You will help shape what North Alabama reads, watches, and engages with every day — on web, mobile, social, and streaming platforms.

What You’ll Do

• Write, edit, and publish original and engaging stories for WHNT.com and other digital platforms, from breaking news to enterprise and explanatory reporting
• Make real‑time editorial decisions during breaking news, balancing speed, accuracy, and context
• Curate and manage homepage layouts using audience data, news judgment, and editorial priorities
• Monitor local, regional, and national news sources to identify stories that matter to our audience and opportunities for exclusives
• Optimize content for search, social, and mobile platforms without sacrificing journalistic standards
• Act as a digital steward of the WHNT brand, ensuring all content meets high standards for clarity, accuracy, and credibility
• Collaborate with newsroom leaders, reporters, producers, and digital teams to execute coverage plans
• Analyze traffic trends and audience behavior to inform both daily content decisions and longer‑term strategy
• Streaming & Live Coverage
• As part of WHNT’s digital‑first commitment, the Digital Content Producer plays an active role in our streaming operation. Responsibilities include:
• Creating, uploading, and scheduling content for our streaming app
• Assisting with and running live breaking‑news update streams from the newsroom’s OBS desk
• Helping innovate how local news is presented in live and on‑demand digital formats

What We’re Looking For

• Exceptional writing and editing skills with strong news judgment
• Experience working in a newsroom or daily‑news environment; web‑first experience is strongly preferred
• Working knowledge of SEO best practices and AP Style
• Proficiency with Adobe Photoshop or Canva; basic HTML experience is a plus
• Strong social media instincts, including experience publishing and monitoring content on platforms such as Facebook, X, Instagram, and TikTok
• Comfort working multiple stories at once in a deadline‑driven environment
• A collaborative mindset and the ability to take feedback professionally
• Curiosity, accountability, and a clear understanding of why local journalism matters

Requirements

• Degree in journalism, communications, or a related field (equivalent professional experience considered)
• Live, working web samples required; newsroom or digital‑news experience strongly preferred
• Willingness and ability to work varied shifts, including nights, weekends, and holidays
• Ability to learn new tools and technology quickly and independently
• Why WHNT & Huntsville
• Huntsville—“The Rocket City”—is one of the most dynamic and fast‑growing communities in the country, with a diverse economy driven by aerospace, defense, research, education, and innovation. WHNT is committed to delivering serious, relevant local journalism for an audience that expects more than headlines.
• This is an opportunity to do meaningful work in a market that is growing—and in a newsroom investing in its digital future.
• #ONSITE