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Northeastern University
Boston, MA (Main Campus); NU Boston Campus
Source: Northeastern University careers · View original posting
From Northeastern University's posting. “We” and “our” refer to the employer.
Job Summary
Northeastern University is looking for a creative, highly motivated Social Media Audience Engagement Specialist to help lead Northeastern Global News’ (NGN) multi-platform audience engagement strategy. The person in this role will put NGN’s award-winning journalism in front of new audiences and drive audience growth and engagement through platform-native content, distribution, and steady experimentation.
The Social Media Audience Engagement Specialist focuses on Reddit, Instagram, LinkedIn, Facebook, and other platforms to share owned news content and build engagement around it. The individual will partner with editorial and multimedia teams to identify and implement strategies for sharing newsworthy content across platforms that promote Northeastern's research and teaching enterprise.
This role is ideal for someone who lives and breathes news and social media, including being a Reddit expert, and has a deep understanding of data analytics, strategic audience growth, and news content distribution.
Higher education experience is not required.
The person in this role knows social media deeply and keeps a close eye on how platforms and their audiences are evolving. They bring strong news instincts and editorial judgment, can turn complex research into content that travels, and act as a creative partner to the newsroom rather than a distribution channel. While the role focuses primarily on NGN content, it also calls for supporting Northeastern’s enterprise accounts during high-visibility moments and major university initiatives.
Working alongside editorial, multimedia, and digital teams, the person in this role will use platform-native formats, social listening, analytics, and constant testing to grow the audience and deepen engagement with reporting.
This role reports to the Director of Social Media within the Communications division of Northeastern’s External Affairs team. Northeastern is a global research university with 14 campuses in three countries. The university’s Communications strategy focuses on promoting the university, its faculty, students, and community by showcasing leadership and innovation across the enterprise.
The position is based on the Boston campus and is fully in-person. After-hours and weekend work are occasionally required.
Compensation
109S
$67,855.00 - $95,845.00
With the pay range(s) shown above, the starting salary will depend on several factors, which may include your education, experience, location, knowledge and expertise, and skills as well as a pay comparison to similarly-situated employees already in the role. Salary ranges are reviewed regularly and are subject to change.
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