layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Vice President - Marketing
Goosehead
Westlake
Source: Goosehead careers · View original posting
- Employment
- full time
Employer job description
From Goosehead's posting. “We” and “our” refer to the employer.
The Vice President of Marketing leads Goosehead's customer-acquisition engine. This is a digital-first, performance-led role for an operator who has personally scaled paid, organic, lifecycle, and partner channels at a high-growth consumer business. Reporting up to the Executive Leadership Team, the VP owns the full acquisition funnel — paid media, SEO/CRO, lifecycle/CRM, partnerships, and the MarTech and attribution stack that powers them — with measurable accountability for new policy growth, blended CAC, and LTV/CAC payback.
Just as critically, this leader is the inspirational head of the marketing function: a magnet for top talent, a developer of managers, a disciplined steward of the marketing budget, and a senior partner to Sales, Product, Finance, Technology, and the franchise network.
What You'll Own
Full marketing P&L and channel mix, with explicit ownership of paid acquisition, SEO, CRO, lifecycle/CRM, and partner marketing.
The marketing team — talent density, culture, day-to-day leadership, and the manager bench that keeps a high-performance function motivated, accountable, and growing.