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Simmons Bank
Little Rock, AR; AR Little Rock 601 E 3rd St
Source: Simmons Bank careers · View original posting
From Simmons Bank's posting. “We” and “our” refer to the employer.
It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
Position Summary
The Marketing Specialist supports the Marketing Business Partners, who lead product marketing and provide strategic support to business units across the organization. Deliverables typically include internal communications, customer-facing messaging, and a variety of campaign materials—developed in close collaboration with partners throughout the bank. This is a dynamic role that offers the opportunity to shape impactful marketing initiatives and contribute meaningfully to the bank’s growth.
Essential Duties and Responsibilities
Align Marketing strategy with business unit and/or local market goals and objectives and create campaigns and promotions to support business unit and/or local market strategy
Coordinate with various vendors, internal teams, and management to execute campaigns, local sponsorships, and business development events. Utilize technology to gain and analyze data on campaign success and report performance metrics
Monitor marketing budget for assigned business unit or geography and report on ROI where possible.
Act as a liaison between senior management of assigned business unit or geography and corporate marketing to identify corporate marketing needs centered around business goals and objectives
Create and deploy customer communications and internal communications.
Utilize data to implement initiatives that improve the customer experience
Create and implement marketing materials to support business unit and/or local market strategy
Ensures all departmental documents and activities are performed in compliance with applicable laws, regulations, policies and procedures as applicable to this position, including completion of required compliance training.
Performs other duties and responsibilities as assigned.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Activities, duties and responsibilities may change at any time with or without notice.
Equal Employment Opportunity Information: Simmons First National Corporation and its subsidiaries are committed to a policy of equal employment with respect to a person's race, color, religion, sex, ancestry, sexual orientation, gender identity, national origin, covered veterans, military status, physical or mental disability or any other legally protected classifications.
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