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Simmons Bank
Little Rock, AR; AR Little Rock 601 E 3rd St
Source: Simmons Bank careers · View original posting
From Simmons Bank's posting. “We” and “our” refer to the employer.
It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
Position Summary
The Customer Intelligence Manager is responsible for transforming customer, market, and performance data into actionable insights that drive growth, improve customer engagement, and support strategic decision-making across the organization. This role develops analytics, reporting, customer segmentation, and lead generation capabilities that enable business leaders, sales teams, and marketing partners to better understand customers, identify opportunities, and improve business performance.
This position manages customer intelligence processes and enterprise analytics initiatives but does not have direct people management responsibilities.
Essential Duties and Responsibilities
Develop and maintain enterprise customer intelligence reporting, dashboards, and performance measurement frameworks.
Analyze customer, product, channel, and market data to identify trends, opportunities, risks, and actionable business insights.
Translate complex data and analytical findings into clear business narratives, recommendations, and executive-level presentations.
Design and execute customer segmentation, profiling, and targeting strategies to support growth, retention, and relationship expansion.
Develop and govern sales and marketing lead generation programs utilizing internal and third-party data sources.
Partner with business leaders, sales teams, marketing teams, and product owners to define analytical requirements and solve complex business problems.
Conduct customer, market, and competitive intelligence analyses to support strategic planning and decision-making.
Measure campaign, sales, and customer performance through attribution, ROI analysis, KPI monitoring, and trend reporting.
Ensure data quality, consistency, and adherence to governance standards across customer intelligence reporting and analytical assets.
Identify and implement new data sources, analytical techniques, and business intelligence capabilities that enhance organizational decision-making.
Ensures that all departmental documents and activities are performed in compliance with applicable laws, regulations, policies and procedures as applicable to this position, including completion of required compliance training.
Performs other duties and responsibilities as assigned.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Activities, duties and responsibilities may change at any time with or without notice.
Equal Employment Opportunity Information: Simmons First National Corporation and its subsidiaries are committed to a policy of equal employment with respect to a person's race, color, religion, sex, ancestry, sexual orientation, gender identity, national origin, covered veterans, military status, physical or mental disability or any other legally protected classifications.
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