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Ocean Spray
Boston, MA; Boston
Source: Ocean Spray careers · View original posting
From Ocean Spray's posting. “We” and “our” refer to the employer.
Ocean Spray is hiring for a(n) Brand Manager! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since.
The Brand Manager will be working side-by-side with other members of Ocean Spray’s Brand Marketing team to drive growth on Ocean Spray’s flagship North American business. You’ll be a part of a passionate group of consumer-obsessed marketers looking to drive sustainable growth for the #1 self-stable juice brand in the category. This position, along with the Director and Base Beverage team, is responsible for brand-building and business–building initiatives, ensuring delivery of our annual financial targets to our grower owners.
A Day in the Life...
General Brand Management: Responsible for weekly, monthly or quarterly business reporting to Senior Leadership, identifying key growth drivers, as well as areas of opportunity for the beverage business.
Strategy & Planning: Develop, own and monitor channel-specific forecasts for Beverage products, as part of Ocean Spray’s monthly demand planning process.
Lead execution of annual marketing strategies to deliver against the beverage team’s fiscal year earnings target and profitability goals.
Partner with Director to build Beverage Business Unit annual marketing plans and deliver those plans to Sr. Leadership for endorsement. Lead development of semi-annual Sales materials to Retail Sales team.
Communication & Messaging: Drive communication strategy, partnering with Brand Elevation to develop optimal creative messaging, media plan and shopper marketing programs for key drive windows and products
Innovation: Lead and champion margin optimization and “design to value” projects for Beverage business to drive top-line and bottom-line growth across Beverage P&L.
Teaming & Leadership: Lead and inspire team of cross functional peers, across Sales, Insights, Supply, Operations, Packaging, Finance, on key projects to enable growth for the Beverage business.
Compensation
$116,300 - $145,400
The base salary range information above serves as a guideline of the position’s typical hiring range. We value and appreciate what makes you unique and will consider a variety of factors when determining an offer. These factors include, but are not limited to, your skills and experience, external and internal benchmarks, as well as overall company considerations. Certain positions may be eligible for short-term and long-term incentive rewards.
We also offer a competitive and comprehensive benefits program that supports all aspects of your health and well-being.
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
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