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LEARFIELD
Dallas, TX; Regional Office Dallas
Source: LEARFIELD careers · View original posting
From LEARFIELD's posting. “We” and “our” refer to the employer.
Learfield is seeking a Commercial Insights professional to partner with our Corporate Sales team and help uncover opportunities that strengthen our approach to sponsorship growth. This role will own the development, interpretation, and activation of commercial insights that inform partnership strategy and strengthen the stories we bring to market.
Serving as the dedicated Commercial Insights partner to Corporate Sales, this individual will translate market and audience intelligence into actionable recommendations, identify opportunities, and help shape partnership strategies before pitches are developed.
Serve as the primary Commercial Insights partner to Corporate Sales, providing strategic insights and recommendations to sales leaders and sellers.
Build trusted relationships with Corporate Sales leadership and proactively identify opportunities where commercial intelligence can inform strategy.
Participate in opportunity planning discussions and advise on insights, trends, and market intelligence relevant to partnership strategy.
Analyze and interpret market, audience, sponsorship, category, and consumer data to identify commercially relevant trends and opportunities.
Translate complex data and insights into actionable recommendations and compelling commercial narratives.
Exercise independent judgment in determining which insights and market intelligence are most relevant to specific commercial opportunities.
Help shape partnership positioning and commercial strategy before proposals and pitches are developed.
Monitor marketplace, category, consumer, and sponsorship trends and proactively identify potential revenue opportunities.
Partner with RP&A, Commercial Intelligence & Valuation, and Brand Strategy & Creative to develop integrated commercial insights and recommendations.
Present findings, recommendations, and strategic points of view to Corporate Sales leaders and other internal stakeholders.
A commercially minded strategist who is naturally curious and proactive, comfortable partnering directly with senior sales leaders, and skilled at transforming data and market intelligence into actionable commercial recommendations.
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