layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Social Content Specialist - University of Texas
LEARFIELD
Austin, TX; Texas SP
Source: LEARFIELD careers · View original posting
- Employment
- full time
Employer job description
From LEARFIELD's posting. “We” and “our” refer to the employer.
As part of Longhorn Sports Properties and in close collaboration with Learfield Studios, the Social Content Specialist plays a key on-site role at the University, supporting the development and production of original and branded content in collaboration with the athletics department and Collegiate Licensing Company (CLC).
Reporting to the Director of NIL Revenue and Activation, this role partners with the Executive Producer, CLC, local sales and NIL teams, athletic department content teams, and school production staff to plan and execute original and branded content initiatives. The position manages a comprehensive content calendar that strengthens fan engagement and supports revenue growth across athletic social media platforms.
Essential Functions and Responsibilities
Assist in creating original, branded and NIL video and social content in partnership with school teams to drive fan engagement surrounding licensed product and retail across social channels and generate revenue opportunities for local sales staff.