layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Social Content Strategist
LEARFIELD
Knoxville, TN; Tennessee SP
Source: LEARFIELD careers · View original posting
- Employment
- full time
Employer job description
From LEARFIELD's posting. “We” and “our” refer to the employer.
As part of Learfield Studios, the Social Content Strategist plays a key on-site role at the University, supporting the development and production of original and branded content in collaboration with the athletics department. Reporting to the Supervising Producer and working closely with the local sales team, this role partners with athletic department content and social teams, school production staff and Learfield colleagues to ideate, create, and execute robust original and branded content strategy and calendar that enhances fan
engagement and drives revenue opportunities across school athletic social channels.
Essential Functions and Responsibilities
Collaborate with athletics content teams to produce program-specific NIL and branded content in the defined voice and tone of each account, across all social media platforms, including emerging channels to ensure timely, coordinated distribution of original, sponsored and NIL content.
Develop platform-specific content plans and publishing strategies for Instagram, TikTok, YouTube, X, Facebook and emerging channels.