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LEARFIELD
Dallas, TX; Regional Office Dallas
Source: LEARFIELD careers · View original posting
From LEARFIELD's posting. “We” and “our” refer to the employer.
Learfield is the leading media, data, and technology company in college athletics, representing more than 140 university athletic programs and supporting more than 12,000 brand partnerships nationwide. EDGE is our media solutions business, powered by the largest first-party data asset in college sports, with more than 130 million U.S. consumers and 16B+ data points.
We are seeking a Vice President of Business Development to own our sales growth and build a scalable revenue engine across two primary solutions: EDGE Max our full-service media relationships with mid-tier brands, spanning digital media strategy, planning, activation, creative, and measurement and EDGE College Sports Connect, a managed audience solution enabling agencies and brands to activate our proprietary college sports fan audiences across programmatic video, display, CTV, and other digital channels.
This is a hand-on sales and growth leadership role responsible for turning Learfield’s broader ecosystem into a meaningful, two-way revenue growth channel, working with our local sports properties teams to identify media opportunities within their existing sponsor base while bringing EDGE relationships back to the properties as potential new sponsorship partners. The successful candidate will personally drive strategic new business while building the team, processes, and sales discipline required to scale.
Own new business revenue generation across EDGE products, from pipeline development, through contract execution.
Develop and execute a comprehensive go-to-market strategy targeting priority brands, advertising agencies, media investment organizations, and strategic partners.
Personally lead high-value and complex sales opportunities, building relationships with CMOs, senior marketing executives, agency investment leaders, and other senior media decision-makers.
Position EDGE as a credible full-service media partner and compete for AOR, retained and other long-term client relationships.
Accelerate adoption of EDGE College Sports Connect among agencies and brands seeking differentiated, addressable sports audiences.
Build a repeatable partnership model with Learfield Sports Properties to identify opportunities within the existing sponsor base and introduce net new EDGE AOR clients as potential property sponsors.
Build and lead a high-performing revenue team, including hiring, account coverage, quotas, compensation, coaching, and performance management.
Establish disciplined pipeline management and forecasting practices.
Partner with Activation, Partner Success, Strategy, and other EDGE teams to ensure successful delivery and expansion of client relationships.
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