General Manager - University of Louisville

Learfield is seeking an experienced and strategic General Manager (GM) to lead one of our high-profile Sports Properties and serve as the primary Learfield liaison to the university’s Athletics Department. This senior-level position is responsible for stewarding the school’s athletics multimedia rights agreement, managing an advanced portfolio of corporate partners, and cultivating lasting relationships across university leadership.

The GM plays a critical role in driving financial performance, shaping partnership strategy, and ensuring a long-term, mutually beneficial relationship between Learfield and the university.

In this role, you will lead a high-performing team that may include both individual contributors and people managers. You’ll oversee day-to-day property operations, guide sponsorship strategy, and champion integrated marketing solutions that align with both university goals and Learfield’s enterprise objectives. This role requires a seasoned operator with deep expertise in sponsorship sales, exceptional relationship management skills, and the ability to lead through influence and accountability.