From Neurocrine's posting. “We” and “our” refer to the employer.
Who We Are:
Neurocrine Biosciences is a leading biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering, developing and commercializing life-changing treatments for patients with under-addressed neurological, psychiatric, endocrine and immunological disorders.
The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, hyperphagia in Prader-Willi syndrome, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas.
For more than three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. For more information, visit neurocrine.com , and follow the company on LinkedIn , X , Facebook and YouTube . ( *in collaboration with AbbVie )
About the Role:
The Sr. Manager, HCP Marketing will lead the development and execution of HCP marketing strategies to support Neurocrine’s growth objectives in CAH. This role focuses on engaging CAH centers of excellence, adrenal specialists, high-volume endocrinologists, and key opinion leaders (KOLs) through insights-driven, brand-aligned initiatives.
Key responsibilities include developing disease state education and promotional materials, enabling the sales force and leading brand presence at major conferences and congresses. The role requires strong cross-functional collaboration to ensure seamless execution of strategy and tactics, working closely with Sales, Sales Training, Market Research, Regulatory, Legal, Medical Affairs, Managed Markets, and agency partners.
This individual will drive the creation of marketing programs targeting priority HCP segments, including COEs and high-volume endocrinologists, while supporting broader brand-building efforts and growth initiatives in CAH. They will also lead scientific engagement activities and ensure alignment between marketing and sales through an effective omnichannel approach to HCP engagement.
The ideal candidate brings experience in rare diseases, preferably in endocrinology, pediatrics, or genetic conditions, along with a strong background in HCP marketing and brand launches. They understand the importance of aligning HCP and patient strategies and have demonstrated success in digital and omnichannel campaigns, including microtargeting and next-best-action approaches. A collaborative leader, this individual fosters alignment, drives cross-functional engagement, and builds momentum behind the brand’s mission. _
Your Contributions (include, but are not limited to):
Contribute to the development and execution of brand strategy, including the Annual Brand Plan, HCP Engagement Plan, and budget allocation and management
Partner cross-functionally (Sales, Market Insights, Regional Marketing, Medical Affairs, and others) to define HCP segmentation, align messaging and tactics, and support field tools, training, and execution
Design and execute omnichannel HCP engagement strategies, using data and insights to measure performance and continuously optimize impact
Lead the development and execution of integrated digital marketing strategies to drive disease awareness, brand engagement, and patient identification across endocrinology focused audiences
Develop and optimize digital engagement strategies for HCP audiences using paid media, CRM, email, web, social, search and emerging digital channels
Own digital brand performance, establishing KPIs and leveraging analytics, customer insights, and market research to continuously improve campaign effectiveness and ROI
Monitor digital marketing trends, platform innovations and healthcare industry best practices to identify opportunities for competitive advantage and organizational growth
Oversee brand presence at national, regional, and local congresses and medical meetings; support field-led educational initiatives
Develop clear, compelling HCP marketing content that translates complex scientific data; ensure consistency and compliance across channels
Manage external agencies (creative, media, digital) and budgets to ensure timely, high-quality execution and accurate financial tracking
Collaborate closely with cross-functional partners (e.g., Legal, Compliance, Medical Affairs, Market Access, Patient teams, Field, Global) to ensure alignment and flawless execution
Monitor market trends, competitive dynamics, and customer insights to inform strategy, guide decision-making, and identify growth opportunities
Serve as a subject matter expert on the product, disease area, and treatment landscape
Lead and prioritize multiple complex, cross-functional initiatives, driving execution in a fast-paced, evolving environment
Influence and communicate effectively with stakeholders at all levels, including senior leadership and external partners
Requirements:
BS/BA degree in marketing or life sciences and 8+ years of relevant experience in pharmaceutical product marketing, sales or pharmaceutical advertising agency. Experience in managing advertising Agency of Record activities. Experience in Endocrinology and/or rare diseases is a plus. OR
MBA preferred and 6+ years of similar experience noted above OR
PharmD or PhD and 4+ years of similar experience noted above
3+ years of HCP marketing experience
Anticipates business and industry trends; recommends process, technical, and service improvements
Recognized subject matter expert with deep domain expertise and broad knowledge of related areas; may represent the company externally
Applies expertise to improve team efficiency and drive cross-functional impact
Strong leadership and mentoring skills; able to lead multiple teams and develop junior members
Excellent communication, storytelling, and presentation skills; simplifies complex information for diverse audiences
Strong analytical and problem-solving skills; uses market research and performance data to inform decisions
Deep understanding of HCP promotion and field sales dynamics, including drivers of field adoption
Ability to develop clear, differentiated, and compliant messaging with high clinical credibility
Strong project management and operational execution skills; manages multiple workstreams, vendors, and deadlines effectively
Experience managing agencies, budgets, and complex project plans with strong attention to detail
Demonstrates cross-functional leadership and ability to influence without authority
Ability to manage multiple projects with accuracy, efficiency, and independence
Builds strong working relationships across teams and stakeholders
Demonstrates strategic thinking with the ability to see broader business implications and long-term organizational impact
Drives alignment across cross-functional partners to support successful execution of business and brand objectives
Adaptable and effective in fast-paced, evolving environments with changing priorities
Proficient in PowerPoint, Word, and Excel, Veeva PromoMats, Sharepoint, Adobe Workfront
Neurocrine Biosciences is an EEO/Disability/Vets employer.
We are committed to building a workplace of belonging, respect, and empowerment , and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don’t line up to exactly what we have outlined in the job description.
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The annual base salary we reasonably expect to pay is $158,100.00-$216,000.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 30% of the earned base salary and eligibility to participate in our equity based long term incentive program.
Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.
About this listing
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