layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior Analyst, Analytic Insights at Horizon Media | LAYIQ

4 0 % Data Communication/Cross-Functional Collaboration
Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals and to communicate that based on client needs .
Communicate concise data points, trends, and measurement strategies to a broad audience - from development and technical experts to traditional brand managers .
Drive innovation by developing new analytical approaches, optimizing data workflows, and designing scalable data structures to improve process efficiency and insight generation.
2 0 % KPI/Reporting & Dashboard/Visualization Development
Build robust data visualizations and interactive dashboards that are capable of delivering information in an intelligent and digestible manner .
2 0% Analysis & Insight Generation
Query database tables into formats that are easily analyzable and suitable for visualization.
Analyze information to bring forward insights, results, and suggesting optimizations to improve said results .
Must be able to peel through the layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner both internal and external client constituents .
2 0% Client Management
Must be able to manage client expectations successfully and present key findings throughout the engagement .
Who You Are
An analytical mindset with the ability to communicate findings to others
An independent worker with strong time management and organization skills
A problem solver with the ability to develop creative solutions
A strong team player, willing to roll up your sleeves and collaborate with others
Nimble and flexible with ability to succeed in a fast-paced environment
Detail oriented with a commitment to follow through
Preferred Skills & Experience
Strong analytical skills are required , including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications.
Proficiency in ad-serving, ad verification and site analytics platforms such as DCM, Innovid , Extreme Reach, IAS, Double Verify, Adobe Analytics and Google Analytics
Familiarity with concepts of database design and SQL
Exposure to mobile, social, tablet measurement platforms and methodology
Proven skills in analytical and strategic thinking, project management, presenting, and communication
Understanding of role of multi-touch attribution and other advanced analytics in media evaluation
Experience with syndicated research sources/tools ( Gfk , MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
Proficient in Microsoft Excel and Powerpoint
Thought leadership on all aspects of digital advertising, digital media strategy and standard media measurement
Strong understanding of traditional and digital advertising, strategy and measurement
Experience managing and coordinating efforts across various teams/offices
Ability to manage and prioritize a number of concurrent tasks
Excellent verbal and written communication skills, with ability to convey and package complex technical ideas to multiple audiences
2-3 years relevant experience
Certificates, Licenses and Registrations
N/A Physical Activity and Work Environment
N/A The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Senior Analyst, Analytic Insights

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