layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Associate Director, Channel Management at Horizon Media | LAYIQ

Lead Digital Shelf & Retail Content Strategy
Lead digital shelf and product content strategy across Amazon, Walmart, Target, and other priority retail platforms.
Evaluate product detail pages (PDPs) and identify opportunities to improve discoverability, content quality, conversion, and overall digital shelf performance.
Establish and maintain retailer-specific content standards and scorecards across titles, descriptions, imagery, attributes, keywords, taxonomy, and other PDP requirements.
Develop recommendations that connect content improvements to broader commercial priorities, including product launches, promotional periods, inventory considerations, and category dynamics.
Stay current on retailer search algorithms, emerging AI-enabled shopping experiences, and evolving digital shelf best practices.
Own PIM, Catalog & Content Syndication Operations
Lead end-to-end product content workflows, from auditing and optimization through PIM updates, syndication, and retailer publication.
Manage product information and content through PIM/PXM platforms, ensuring accuracy and consistency across retailer endpoints.
Oversee catalog health and troubleshoot complex content and item-setup issues across retailer platforms.
Support new product launches and ongoing assortment management, including taxonomy, attributes, parent-child variations, product relationships, and retailer-specific setup requirements.
Manage Amazon-specific programs and workflows where relevant, including Vendor Central/Seller Central, Born to Run, Vine, variation structures, and other catalog requirements.
Partner with internal and external stakeholders to resolve syndication, publication, and retailer compliance issues efficiently.
Drive Product-Level Performance & Commercial Insights
Evaluate product and category performance using sales, conversion, traffic, inventory, availability, content quality, promotional data and marketplace intelligence.
Identify opportunities and risks related to sales velocity, inventory position, competitive activity, promotional mechanics, and digital shelf execution.
Develop test-and-learn approaches and pre/post analyses to assess the impact of content and merchandising changes on traffic, conversion, and sales performance.
Translate item-level and retailer-level data into clear business insights and actionable recommendations.
Connect digital shelf performance to broader client commercial objectives.
Lead Seasonal & Promotional Readiness
Develop and manage digital shelf readiness plans for key commercial tentpoles and seasonal moments such as Prime Day, Cyber Week, Back-to-School, Holiday, and other category-specific events.
Conduct pre-event audits to identify content, catalog, availability, or promotional risks that could impact performance.
Prioritize and coordinate required optimizations ahead of key retail moments.
Evaluate post-event performance and identify opportunities to improve future execution.
Lead Client Engagement & Cross-Functional Collaboration
Serve as a day-to-day strategic partner to client stakeholders across eCommerce, Digital Marketing, Sales, and related functions.
Translate complex digital shelf and product-level findings into clear, executive-ready recommendations and presentations.
Lead or contribute to recurring client business reviews, performance discussions, and strategic planning sessions.
Manage competing priorities across multiple brands, retailers, and workstreams while maintaining strong quality and scope discipline.
Collaborate closely with Horizon’s Commerce Experience teams on product content, creative assets, enhanced content, and retailer experiences.
Partner with Horizon’s Commerce Media and client media teams to connect digital shelf, availability, promotions, and content strategy with paid media activity.
Build strong relationships across clients, retailer partners, technology providers, and internal agency teams.

Associate Director, Channel Management

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