layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

SVP, Product Experience at Horizon Media | LAYIQ

Own the Product Experience Pillar — Define and deliver the strategy, vision, and roadmap for everything customers, operators, and partners touch in our platform. Be accountable for adoption, retention, activation, and customer delight.
Lead Growth and Innovation in Parallel — Run the Product Growth sub-pillar (drive usage, activation, expansion, including the integration of our commerce capabilities) alongside Product Innovation (discovery, prototyping, platform breakthroughs).
Set the Bar for Craft — Raise the standard for design-led product work in ad tech: tight problem framing, opinionated UX, defensible technical choices, and shipped outcomes that move advertiser yield, publisher revenue, and operator efficiency.
Build and Lead a Senior Team — Manage, mentor, and develop VPs, Directors, and senior PMs across Growth and Innovation. Hire to fill gaps. Develop a bench.
Champion User-Centered Design — Insist that every workflow starts with the user. Partner with Design and Research to make user insight a continuous input rather than a quarterly review.
Engage Directly with Clients — Run discovery and design partnerships with enterprise advertisers, publishers, and agency partners. Convert client signal into prioritized product work.
Partner Across the Org — Operate as the Product Experience counterpart to the leaders of Data Product and Product Operations. Drive shared roadmap, shared metrics, and shared accountability.
Drive Measurement and Accountability — Define the success metrics that connect Product Experience investments to commercial outcomes: adoption, retention, expansion, NPS, time-to-value.
Be Externally Credible — Represent the product organization with clients, agency partners, and the ad tech ecosystem. Translate the roadmap into commercial narrative.
Anticipate the Next Curve — Stay ahead of structural shifts — signal loss, retail media, CTV, cleanroom architectures, AI-native workflows — and position the Product Experience pillar to win against them.

SVP, Product Experience

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