layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Director, AI Product & MarTech Enablement at Prudential Financial | LAYIQ

SET THE AI PRODUCT VISION AND ROADMAP
Define and articulate a clear vision and roadmap for AI in marketing — the use cases, decisioning, and orchestration capabilities that turn marketing into an intelligent, always-on engine.
Champion the adoption and integration of AI across the marketing organization to create measurable business value.
Prioritize the AI use-case pipeline with senior leadership — securing resources, setting priorities, and measuring performance against clear objectives.
Serve as the subject-matter expert on applied AI for marketing — GenAI, agentic workflows, decisioning, and orchestration — and guide the exploration of novel approaches to complex challenges.
DELIVER AI PRODUCTS FROM CONCEPT TO PRODUCTION
Lead the design, build, and deployment of AI products and tools — from proof-of-concept through production — meeting quality, scope, and timeline expectations.
Oversee prompt engineering, AI tooling, and experience-intelligence capabilities that put AI directly into marketers' hands
Operationalize AI decisioning and orchestration across the MarTech stack , partnering with data and platform teams so models and agents are production-ready and integrated.
Embed responsible AI practices — transparency, fairness, and compliance with data-protection and enterprise standards (e.g., GDPR, CCPA).
DRIVE MARTECH ENABLEMENT, ADOPTION, AND VALUE REALIZATION
Own operational support of the MarTech tools and platforms — keeping the stack running smoothly and marketers unblocked.
Establish and share best practices, playbooks, and standards that raise the bar on how the organization uses its MarTech investments.
Drive innovation with MarTech tools — continuously surfacing new ways to generate value for the business.
Lead the adoption and value-realization agenda — measurably increasing platform adoption and ensuring every MarTech investment delivers a clear return.
SUPPORT DISCIPLINED AGILE DELIVERY
Partner closely with Release Train Engineers (RTEs) and Scrum Masters to ensure Program Increment (PI) planning is executed on cadence and commitments are met.
Translate roadmap priorities into well-formed epics, features, and backlogs — keeping delivery aligned to business value and dependencies managed across teams.
Instill agile ways of working — transparency, iteration, and continuous improvement — across the AI and enablement teams.
BUILD AND LEAD THE TEAM
M entor, and develop a high-performing team spanning AI product, prompt engineering, AI business analysis, and MarTech enablement.
Set clear goals, coach for growth, and cultivate a collaborative, innovative, data-driven culture that values continuous learning.
Manage a blend of employees and contract specialists and oversee vendor and partner relationships — optimizing tool and API integrations and holding partners to quality, timeline, and value standards.
ENGAGE STAKEHOLDERS AND COMMUNICATE IMPACT
Translate complex AI and technical concepts into clear business language for senior leadership and cross-functional partners.
Provide regular status updates, adoption metrics, and ROI analyses that make the value of AI and MarTech investments visible.
Operate as a trusted partner across Marketing, Analytics, Technology, and the broader enterprise, aligning work to shared priorities.
Align to enterprise standards by partnering with the Enterprise Data & AI Office to keep responsible AI/ethical practices consistent with enterprise policies and frameworks.

Director, AI Product & MarTech Enablement

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