layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Head of Credit Product Marketing, Principal at Blue Owl | LAYIQ

Product Positioning, Messaging & Narrative Development
Develop and evolve differentiated positioning, messaging frameworks, and value propositions for Blue Owl's credit strategies and products in partnership with sales, product specialists and investment team partners.
Translate complex investment strategies, portfolio construction concepts, and market developments into clear, client-centric narratives.
Partner closely with investment teams, product specialists, and distribution leadership to develop messaging aligned to client needs and fundraising priorities.
Ensure consistent positioning and messaging across Wealth and Institutional client businesses, regions, and channels.
Serve as a steward of the Blue Owl brand by ensuring product narratives are differentiated, compelling, and aligned with the firm's broader story.
Content Strategy & Development
Lead the development of high-impact marketing content, including pitch books, presentations, product materials, thought leadership, market insights, product updates, white papers, and sales enablement tools.
Build and manage an ongoing content pipeline aligned to business priorities, fundraising goals, investor interests, and market events.
Partner with investment professionals and product specialists to surface differentiated insights and translate them into scalable marketing content.
Equip sales and client coverage teams with content that supports client conversations, fundraising efforts, and relationship expansion.
Tailor content and messaging for Wealth and Institutional audiences while maintaining consistency in core product narratives.
Go-to-Market Strategy & Product Launches
Lead go-to-market planning and execution for new product launches, fundraising initiatives, strategic campaigns, and key business priorities.
Develop launch frameworks, messaging strategies, activation plans, and content programs that support successful market introductions.
Partner with Segment Marketing, Client Engagement, Client Communications, Distribution, and Product Specialist teams to coordinate execution across channels and audiences.
Establish repeatable launch and activation processes that can scale across products, geographies, and client segments.
Product material management & Fundraising Support
Manage standard fun materials .
Campaign inputs: Collaborate with Segment Marketing on targeted activation strategies across advisor, institutional, and intermediary audiences.
Ensure product narratives are consistently represented across digital channels, events, conferences, webcasts, and sales materials.
Shareholder Communications
Lead the development of shareholder communications and investor-facing content, including shareholder letters, quarterly updates, AGM materials, annual meeting content, and performance narratives in partnership with investment teams, IR and product specialists.
Partner with investment teams and product specialists to ensure communications are timely, accurate, and aligned to portfolio developments.
Market Intelligence & Strategic Insights
Monitor competitive positioning, product marketing trends, investor sentiment, and market developments across the private credit landscape.
Synthesize market intelligence and client feedback into actionable recommendations for content strategy and go-to-market planning.
Partner with business leaders to identify emerging opportunities, evolving client needs, and whitespace areas for growth.

Head of Credit Product Marketing, Principal

Employer job description

The Role

Responsibilities

Qualifications

Equal opportunity and accommodations

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