layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Head of Institutional Segment Marketing, Principal at Blue Owl | LAYIQ

Institutional Marketing Strategy & Business Leadership
Define and own the long-term vision, strategy, and objectives for Institutional Segment Marketing, creating a scalable framework that supports the growth ambitions of the institutional client business.
Serve as the primary marketing advisor and thought partner to Institutional leadership, regional leadership, and distribution teams, ensuring marketing is aligned to business priorities and fundraising objectives.
Build strong credibility with senior stakeholders through a deep understanding of institutional investor behavior, portfolio construction trends, consultant dynamics, fundraising cycles, and market developments.
Translate business goals into actionable marketing priorities, integrated activation plans, measurable outcomes, and resource allocation decisions.
Establish the institutional marketing roadmap, identifying opportunities to enhance client engagement, increase market visibility, differentiate Blue Owl's capabilities, and strengthen relationships across key client segments.
Build and Scale the Function
Establish and evolve a newly formed Institutional Segment Marketing function, developing the operating model, processes, governance structures, planning frameworks, and cross-functional partnerships necessary for long-term success.
Identify gaps, opportunities, and areas of white space across the institutional client journey and develop strategies to address them.
Create repeatable planning and execution frameworks that align marketing efforts to fundraising priorities, strategic initiatives, and regional growth objectives.
Foster a culture of innovation, accountability, collaboration, and continuous improvement.
Client & Market Strategy
Develop sophisticated segmentation and targeting approaches across institutional audiences, including pensions, endowments, foundations, insurers, consultants, sovereign wealth, and family offices.
Lead the development of audience insights and client-centric marketing strategies grounded in investor objectives, allocation trends, portfolio construction needs, and buying behaviors.
Partner with sales and account management teams to identify priority opportunities, strategic relationships, market whitespace, and emerging growth areas.
Cross-Functional Leadership & Activation
Act as the quarterback across Product Marketing, Client Communications, Client Engagement, and Distribution teams to ensure coordinated execution against institutional business priorities.
Lead integrated marketing plans spanning thought leadership, digital, events, conferences, consultant engagement, client communications, sponsorships, and targeted campaigns.
Ensure all marketing efforts are connected to measurable business outcomes and client engagement objectives.

Head of Institutional Segment Marketing, Principal

Employer job description

The Role

Responsibilities

Qualifications

Equal opportunity and accommodations

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