layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Director of Demand Generation
Foley
Boston, MA, United States
Source: Foley careers · View original posting
- Pay
- $160,000 — $204,000 USD per year
Employer job description
From Foley's posting. “We” and “our” refer to the employer.
Foley is hiring a Director of Demand Generation to own the demand engine for our Corporate business, covering Mid-Market and Enterprise. You will set the strategy, build the programs, and carry the inbound pipeline number alongside Sales. Inbound drives a large portion of Corporate revenue, so this role has a direct line to how the business performs.
Account-based marketing is the center of the job. Our highest-value growth comes from a defined set of named accounts, and we are building that capability in-house rather than running it through a vendor. It is the one thing this team does not have today, which is why we are hiring for it externally and why it is the highest bar in this description.
You will have one direct report, a Demand Generation Manager, with room to grow the team as the motion proves out. You will work alongside directors who own digital, growth operations, and small business growth, partner closely with product marketing, and have an AI engineering resource available to you.