layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior Analyst, Advertising Operations- Orange Apron Media at The Home Depot | LAYIQ

Advertiser Support & Account Partnership- 25%
Serve as a trusted day-to-day partner for assigned advertisers/pods, provide guidance that balances advertiser goals with operational best practices.
Support onboarding and ongoing enablement by contributing to walkthroughs, structured communications, and how-to resources
Proactively mitigate issues (delays, reporting questions, pacing concerns) with clear updates and next steps.
Campaign Activation & Operational Execution-25%
Lead and own campaign operations across assigned scope while meeting deadlines, partnering with Analyst on flawless execution.
Ensure campaign setup aligns to execution standards and operational requirements, coordinate dependencies with partners.
Performance Reporting, Insights, and Optimization-25%
Own recurring and ad hoc reporting, translate findings into clear recommendations and actions.
Conduct deeper analyses (e.g., taxonomy, SKU-level insights, creative performance, pacing drivers) to improve outcomes.
Present and track key metrics that support optimization, operational efficiency, and stakeholder visibility.
Process Improvement and Cross-Functional Collaboration-15%
Build and refine scalable workflows, systems, and documentation to reduce manual work and improve consistency.
Develop playbooks/best practices and maintain team knowledge repositories/tools.
Partner with product/engineering/internal stakeholders to stay aligned on platform updates and execution standards.
Troubleshooting, QA, and Issue Resolution-10%
Proactively troubleshoot campaign issues (pacing, performance, operational blockers) and coordinate ticketing/follow-ups.
Validate accuracy of outputs (pacing/spend/reporting) and partner with measurement teams to resolve discrepancies.
Direct Manager/Direct Reports: Position reports to Manager, Advertising Operations.
This position has 0 direct reports.
Travel Requirements: Typically requires overnight travel less than 5% of the time.
Physical Requirements: Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions: Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Senior Analyst, Advertising Operations- Orange Apron Media

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