layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Social Video Producer at Firecrawl | LAYIQ

Equity Range:

Competitive equity. Details shared during the process.

Location:

San Francisco, CA (SF HQ). On-site, five days a week. Travel required for shoots.

Job Type:

Full-Time

Experience:

3+ years shooting, editing, and publishing short-form video, or a body of work that makes the case

Work Authorization:

Must be authorized to work in the United States. We're not able to sponsor US visas right now, though that may change down the line.

About Firecrawl

Firecrawl is the easiest way to turn the web into data AI agents can use. One API call converts any URL into clean, LLM-ready markdown or structured data. It's the boring-hard problem everyone building with LLMs eventually hits, solved.

In September 2026 we raised a $75M Series B led by Smash Capital, and we're spending it building the largest repository of knowledge in the world. We hit 8 figures in ARR in year one and more than doubled it in year two. We have 183k+ GitHub stars, putting us in the top 50 repositories of all time, and developers, agents, and category-defining AI companies build on us every day. Growth like this is rare, and we're just getting started.

We're a small team punching far above our weight, working out of SF HQ and our new Toronto Hub. Everyone here owns a real piece of the product and company, end to end, and runs it themselves. No hiding behind process or headcount.

This is a place for people who want to work at the frontier: an AI company building the infrastructure other AI companies run on, not one bolting AI onto an existing product. We move fast, go deep, and are building the tools superintelligence will rely on to gather data from the web. That library is called Alexandria, and it starts now.

What You'll Do

Turn "we should make a video about that" into a video. Spot something worth sharing, get behind the camera, and take it through the edit to publishing. Find the hook, nail the pacing, and make the sound and captions work for the story
Develop recurring short-form formats around our founders, product, customers, and team that people come back for Work with product and engineering to understand what we're building and find a clear, interesting way to show it. They'll help with technical details and complex demos; you'll bring the storytelling and production craft
Film in the office and on the road: launches, events, customer stories, conversations, and behind-the-scenes moments. Help people feel comfortable and natural on camera
Support larger launch videos when needed with footage, edits, or social cutdowns
Own the publishing calendar. Coordinate with the marketing team, prepare the copy and channel-specific versions, and get videos out while the story is still relevant
Track views, watch time, retention, shares, and audience growth. Share which hooks, topics, and formats connect, and use that to decide what to make next

What We're Looking For

You have strong instincts for story, hooks, and pacing. You can spot a good moment and turn it into something someone else cares about
You can run a lean shoot yourself: camera, sound, lighting, and directing. You're comfortable using a phone when it suits the idea
You can take footage through a finished edit, including clean audio, captions, and color grading as needed. Use whatever tools help you do your best work, AI included
You're curious about what we're building. You ask good questions and can work with teammates to turn unfamiliar ideas into clear stories. Familiarity with Firecrawl, open source, or developer tools helps, but it isn't required
You've done this for real. You've filmed founders, customers, or events, or grown a recurring video series, and you can show the results. Motion graphics and animated product demos are a plus
Backgrounds that often do well: in-house video producers at startups or developer tools companies, social video leads who've grown a recurring series, documentary or news shooters who moved into short-form, one-person production teams who've done every job on a shoot.

What We're NOT Looking For

Editors who wait for someone else to find the story and hand them the footage
Producers who need a crew, a studio, and a two-week timeline to ship a 60-second video
Anyone who'd rather debate polish than look at what people actually watched, finished, and shared
A Note On Pace
We operate at an absurd level of urgency because the window for what we're building won't stay open forever. If that excites you, keep reading. If it doesn't, no hard feelings, but this role probably isn't for you.

Own a piece:

Gain competitive equity in what you're helping build

Generous PTO:

15 days mandatory, anything after 24 days, just ask (holidays excluded). Take the time you need to recharge

Parental leave:

12 weeks fully paid, for all parents

Wellness stipend:

$100 USD/month for the gym, therapy, massages, or whatever keeps you human

Learning & Development:

Expense up to $1,000 USD/year toward anything that helps you grow professionally

Team offsites:

A change of scenery, minus the trust falls

Sabbatical:

3 paid months off after 4 years, do something fun and new

Available to US-based full-time employees

Full coverage, no red tape:

Medical, dental, and vision (100% for employees, 50% for partner and kids). No weird loopholes, just care that works

Life & Disability insurance:

Employer-paid basic life and AD&D, short-term disability, and long-term disability. Coverage for life's curveballs

Virtual care and a health guide:

Teladoc for the couch doctor visit, plus Rightway to answer coverage questions and fight billing errors for you

Mental health:

Talkspace, therapy and psychiatry on your schedule

Fertility and family building:

Carrot, covering you and your partner

EAP:

Free confidential counseling, legal and financial consults, and online will prep through Guardian

401(k) plan:

Retirement might be a ways off, but future-you will thank you

Pre-tax benefits:

HSA, FSA, and commuter benefits to help your wallet out a bit

Supplemental options:

Extra life and AD&D, accident, critical illness, hospital indemnity, plus pet, legal, and identity protection through MetLife

Available to SF-based employees

SF HQ perks:

Snacks, drinks, team lunches, intense ping pong, and peak startup energy

E-Bike transportation:

A loaner electric bike to get you around the city, on us

Interview Process

Application Review:

Send us three videos you're proud of. For each, tell us the idea, who it was for, and what you personally owned. Share results if you have them, plus one thing you'd change if you made it again. Add a short note on why Firecrawl and one video idea you'd be excited to make here. We care about the work, not where you went to school.

Intro Chat (~25 min):

A quick conversation to get to know each other before we go deep. We'll talk about what you've been making, what drew you to Firecrawl, and what you're looking for in your next role. Time for your questions too.

Story Chat (~45 min):

We'll pick something real from our world (a product update, a founder take, a customer story) and talk through how you'd turn it into a video: the hook, the format, how you'd shoot it lean, and how you'd know if it worked. Come ready to think out loud. We care how you find the story, not whether you know our product yet.

Founder Chat (~25 min):

A conversation with Eric, our Chief Growth Officer and the person you'd report to. Culture, pace, ownership, and how you like to work. Time for your questions too.

Paid Work Trial (~40 Hours):

Make a real video with us, from concept to published, paid at a contractor rate. It's the truest signal for both sides. You see what making things at Firecrawl actually feels like, and we see how you work. The edit can happen from wherever you are, and we'll flex around your current commitments.

Decision:

We move fast after the trial.

If you want to turn what we're building into videos people actually want to watch and share, you should join us.

👉 Apply now.

Social Video Producer

Employer job description

Salary Range: