layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Director, Revenue Growth Management - Soup at The Campbell's Company | LAYIQ

Principal Accountabilities
The Director, RGM Strategy – Category owns the category specific RGM agenda , accountable for RGM strategy development that underpins the brand strategy and channel customer. Ensures the RGM actions translated into targets in the 3yr/annual planning cycles and develops and leverages standardized performance reporting to monitor performance across all RGM levers, glean insights, and recommend strategy pivots.
Key accountabilities include: Develop and lead a 3‑year, consumer‑led RGM strategy roadmap for the category, leveraging holistic RGM levers (brand price, pack‑price architecture, promotion, mix, and trade terms) and embedding it into strategic planning (SPLAN) and AOP
Serve as the primary RGM thought partner to the Category GM , ensuring RGM strategy supports portfolio roles, brand growth objectives, and channel strategy
Own brand pricing and price‑pack architecture strategy grounded in data and insights and translate to financially viable target setting (i.e., consumer willingness to pay, competitive context, elasticity)
Translate strategy into actionable ‘set‑plan’ tactics for category, brand by customer
Develop trade guidance to maintain omni-channel marketplace harmony , including promotional guardrails and mix management playbooks to activate in partnership with Customer Strategy/Go to Market Strategy
Drive innovation and renovation pricing strategy , based on unmet consumer white-space opportunities and support Design to Value (DtV) opportunities
Lead quarterly Category RGM Council , to assess performance drivers through standard KPIs, identifying risks/opportunities, and recommending necessary strategy course corrections including financial trade-offs
Job Complexities
Partner with Category leadership, Sales, Finance, Consumer & Shopper Insights, and Innovation teams to develop and execute RGM strategies that support brand and channel growth priorities
Balance longer term pricing and portfolio health with near term Category P&L delivery
Influence across a matrixed organization, aligning diverse stakeholders and driving adoption of RGM strategies without direct authority
Collaborate with Sales Strategy and Customer teams to activate pricing, promotion, and trade strategies at national and customer levels
Work closely with Finance to align RGM initiatives with financial targets and performance measurement
Lead performance management through KPI tracking, post-event analytics, and continuous improvement loops
Contribute to enterprise RGM forums, best practice sharing, and capability-building initiatives
Who you will work with…
Key Stakeholders: Category General Manager
Brand Strategy
Customer Strategy/Go to Market Strategy
Brand Finance
GO Teams: Innovation teams, Consumer & Shopper Insights
Reporting to: Sr. Director, Revenue Growth Management – M&B

Director, Revenue Growth Management - Soup

Employer job description

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What you will do…

What you bring to the table…

Preferred Qualifications

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