layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Sr. Manager Digital Campaigns - Disputes at DLA Piper | LAYIQ

Collaborate with Disputes vertical marketing and business development teams, attorneys, and cross functional teams (communications, events, HR, client development) to drive impactful campaigns for the Disputes vertical
Collaborate with practices, sectors, communications, events, human resources, and client development teams to develop, execute and measure various brand, client, prospect, and talent acquisition campaigns and initiatives
Perform extensive research to gain in-depth knowledge of target audiences and customer personas within the Disputes vertical, including journey map development and researching business requirements
Manage the execution and measurement of paid social media and paid digital advertising efforts within priority Disputes campaigns
Manage digital campaign programs to support the scaling of the campaign function
Define key performance indicators, implement measurement and analytics methods and provide data-driven insights and recommendations to senior leadership and stakeholders for the Disputes vertical
Provide key data and analysis of campaign activities to relevant teams and senior firm leadership
Optimize campaigns in-flight, redirecting investment in channels and activities that drive the most impact
Review and analyze client feedback to inform future campaign strategy
Contribute actively to Digital Strategy & Brand team priority initiatives and Communication team initiatives
Provide input on existing processes and technology platforms and collaborate with IT to provide recommendations on automation, connectivity, and data insights
Lead efforts within the team to maintain playbooks and communicate best practices to consistently improve campaign results
Stay current on industry trends, emerging technologies, and best practices in digital marketing, with a focus on the disputes market
Desired Skills
Five plus years' experience focused on successfully designing and delivering integrated, multi-channel marketing campaigns that drive business results
Experience working within a complex, matrixed, legal or professional services organization preferred
Experience creating and promoting compelling content such as articles, social media content, infographics, podcasts and video, tailored to the business priorities of the Disputes vertical
Demonstrated experience designing and executing an integrated strategy and plan while working with peers across brand strategy, media relations, digital, social, search, events, alumni, pro bono, talent and internal communications
Experience managing budgets and optimizing outcomes based on campaign results
Excellent communication skills, including the ability to present and express ideas clearly and persuasively
Proven strategic thinking and savvy digital marketers able to lead and drive the strategy, development and execution of the digital marketing plan and emerging media initiatives
Knowledge of best-in-class marketing technology platforms and tools, including digital advertising, CRM, marketing automation, content management and analytics
Strong data and analytical mindset and an ability to set, measure and report on key performance indicators
Ability to coordinate multiple projects and set clear priorities
Strong attention to details and ability to work effectively in a fast-paced environment
Minimum Education
Bachelor’s degree in Business Administration, Marketing, Communications, or similar field.
Preferred Education
Master’s degree in Business Administration, Marketing, Communications, or similar field.
Minimum Years of Experience
10+ years of marketing/communications experience
Essential Job Expectations
While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:
Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.
Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner.
Provide timely, accurate, and quality work product.
Successfully meet deadlines, expectations, and perform work duties as required.
Foster positive work relationships.
Comply with all firm policies and practices.
Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed.
Ability to work under pressure and manage competing demands in a fast-paced environment.
Perform all other duties, tasks or projects as assigned.
Our employees are expected to embrace and uphold our firm values as a part of our DLA Piper culture. We are committed to excellence in how we represent our clients and develop our people.
Physical Demands
Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
Work Environment
The individual selected for this position may have the opportunity for a hybrid work arrangement comprised of remote and in-office work, the requirement for which will be determined in coordination with the hiring manager or supervisor and may be modified in the firm’s discretion in the future.
Disclaimer
The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm’s discretion at any time. This job description does not change the at-will nature of employment.
Application Process
Applicants must apply directly online instead of sending application materials via email.
Accommodation
Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process. If you have a request for an accommodation during the application process, please contact careers@us.dlapiper.com .
Agency applications will not be considered.
No immigration sponsorship is available for this position.
The firm’s expected hiring range for this position is $149,276 - $237,355 per year depending on the candidate’s geographic market location.
The compensation offered for employment will also be dependent on other factors including the candidate’s experience, skills, educational and professional background, and overall qualifications. We offer a comprehensive package of benefits including medical/dental/vision insurance, and 401(k).
Applicants who are not based in the jurisdiction in which this position is posted and who apply for this role are doing so voluntarily and are not eligible for relocation assistance. Any relocation benefits, if any, are provided only where a relocation is required at the firm’s direction and in accordance with applicable policy and law.
DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Job applicant poster viewing center .

Sr. Manager Digital Campaigns - Disputes

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