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Greater Baltimore Committee
Baltimore, MD, US
Source: Greater Baltimore Committee careers · View original posting
From Greater Baltimore Committee's posting. “We” and “our” refer to the employer.
The Brand and User Experience Manager owns the visual identity, brand system, and digital user experience across the Greater Baltimore Committee (GBC), UpSurge Baltimore, and Invest in Baltimore Region (BOLD MOVES) digital properties. They also lead the design, social, and multimedia production process that turns our events, initiatives, and marketing campaigns into polished, multi-platform content.
GBC and UpSurge, in particular, maintain distinct brand identities — each with equity worth preserving — and this role builds and governs the shared visual systems (templates, standards, and assets) that keeps both brands consistent and professional wherever they appear, without merging the two.
While this position is primarily visual and design-driven; with editorial and written direction — articles, newsletters, and brand voice — sitting primarily with other communications team staff, the role still requires basic content management skills and at least some editorial savvy. Comfort and familiarity with public policy and economic development concepts is preferred.
A successful candidate brings structure and craft to processes that currently exist informally, and is comfortable working across two distinct audiences with a service-minded, execution-focused approach.
Compensation
The salary range for this position is $70,000-$80,000/year commensurate with qualifications and experience, with potential for an annual bonus based on performance.
Organizational Overview
The Greater Baltimore Committee (GBC) is the leading voice for the private sector in the Baltimore region, providing insightful economic and civic leadership to drive collective impact. Composed of over 300 organizations, including large, mid-size, and small companies, nonprofits, foundations, and educational and healthcare institutions, the GBC is dedicated to fostering the prosperity of the Greater Baltimore region.
In May 2023, the GBC announced a Multi-Year Agenda with 12 initiatives for 2024 – 2026. Learn more at gbc.org.
In the last 4 years, GBC merged with the Economic Alliance of Greater Baltimore and acquired UpSurge Baltimore, an ecosystem-building organization focused on growing and supporting startups in the region. As part of this merger, the organization is in the middle of a significant digital transformation roadmap. In addition to Salesforce, GBC is executing a SharePoint implementation, Monday.com project management rollout, and beginning to execute AI and automation acceleration across priority use cases.
Operations: Provides fiscal, operational, HR, IT, performance, and digital transformation leadership for the organization, driving change management, strong governance, and operational excellence, including through event management support.
Strategy: Develops public policy, data-driven research, and bold strategies while engaging elected officials and regional stakeholders to advance GBC's Collective Impact agenda across infrastructure, transportation, vacant housing, workforce development, and public safety.
Economic Investment: Leads regional business retention, expansion, and recruitment while advancing investment in regionally significant projects and managing the Baltimore Region's federal Tech Hub designation and Regional Innovation Office.
Partnerships: Positions GBC as the premier vehicle for regional economic development investment through its membership and engagement model, activating high-impact steering committees, and managing partnerships with local, state, and national peers.
Communications: Leads organizational and regional messaging to grow and modernize audiences, strengthen stakeholder engagement, execute the Baltimore Region Bold Moves brand, and support GBC's events and convenings.
UpSurge: Operates as GBC's innovation and startup engagement arm, supporting high-potential and high-growth companies through relationship management, convenings, and targeted programming that feeds innovation into the region's economic investment pipeline.
The Greater Baltimore Committee shall provide equal employment opportunity to all qualified candidates, and will consider candidates without regard to race, color, religion, national origin, sex, age, disability, veteran status, or any other legally protected basis.
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