layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Product Marketing Manager, Dedicated at Baseten | LAYIQ

Product Positioning & Technical Narrative
Own the positioning and messaging for Baseten’s dedicated inference and platform capabilities, including autoscaling, routing, failover, release safety, observability, and cost/performance capabilities.
Translate infrastructure-heavy product work into buyer narratives for ML engineering, platform engineering, security, compliance, procurement, and executive audiences.
Partner with Product and Engineering to understand the technical architecture, customer value, roadmap tradeoffs, and proof points behind each capability.
Define when a capability should be positioned as a platform differentiator, a dedicated inference requirement, a reliability story, a compliance story, or sales enablement.
Build messaging that is technically credible without being overly implementation-focused or generic.
Launch Strategy & GTM Execution
Build and execute launch plans for major dedicated inference and serving platform capabilities, from early internal enablement through external announcement.
Decide what deserves a full launch versus what should ship through docs, sales enablement, customer-specific materials, or targeted enterprise outreach.
Create launch assets including messaging briefs, landing pages, blog posts, sales decks, one-pagers, FAQs, demo storylines, competitive talk tracks, and customer-facing proof points.
Sequence launches and supporting assets based on customer demand, product readiness, sales need, and market opportunity.
Partner with Demand Gen, Sales, Solutions, and Customer Marketing to turn product capabilities into pipeline-generating campaigns and enterprise deal support.
Market, Customer & Competitive Intelligence
Build a deep understanding of how AI-native companies and enterprises run production inference today, where their current infrastructure breaks, and what they need as workloads scale.
Turn ambiguous customer and market signals into clear recommendations for Product, Sales, and Marketing.
Develop competitive messaging against inference providers, cloud platforms, and internal DIY alternatives
Cross-Functional Partnership
Partner with Engineering to ensure technical claims are accurate, defensible, and supported by real product behavior.
Work with Sales and Solutions teams to understand deal blockers, buyer objections, and enablement gaps.
Collaborate with Demand Gen and Customer Marketing to build campaigns, customer stories, and field programs

Product Marketing Manager, Dedicated

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ABOUT BASETEN

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