layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Sr. Director, Analyst Relations at AvePoint | LAYIQ

Analyst Strategy & Program Leadership
Define and execute AvePoint's multi-year analyst relations strategy and roadmap, prioritizing engagements based on category importance, revenue impact, and competitive positioning
Build and manage a structured AR program architecture — including tiered analyst segmentation, engagement cadences, briefing frameworks, and annual planning cycles aligned to product launches, earnings, and GTM priorities
Set clear AR goals and KPIs that connect analyst engagement to business outcomes: category positioning improvement, research inclusion, analyst sentiment shifts, and GTM activation metrics
Partner with the VP, Content & Communications on AR's role in the broader Content & Communications strategy, ensuring AR intelligence informs content narrative, PR messaging, and brand positioning
Manage the AR budget including analyst firm subscriptions, advisory services, event sponsorships, and research investments
Mar quee
Research Advancement
Lead AvePoint's strategy and execution for marquee analyst evaluations — Gartner Magic Quadrants, Forrester Waves, IDC
MarketScapes
, and equivalent — across priority categories including data protection, data resilience, data governance, and AI-driven platforms
Personally own high-stakes evaluation submissions, coordinating cross-functional teams on positioning strategy, customer references, product demonstrations, and analyst Q&A preparation
Develop long-cycle advancement plans for each priority evaluation, identifying the specific capability gaps, messaging shifts, and analyst relationship investments needed to improve AvePoint's position over 2–
3 year evaluation cycles
Coordinate with Product Management and Product Marketing to ensure analyst feedback is translated into roadmap priorities and competitive positioning adjustments
Ensure evaluation submissions reflect AvePoint's evolving platform narrative — particularly the shift from point product to unified Confidence Platform positioning
Analyst Relationship Building & Advocacy
Build durable, trust-based relationships with top-tier analysts at Gartner, Forrester, IDC, Canalys, Omdia
, and influential boutique firms — becoming the analyst community's primary point of contact at AvePoint
Develop analyst champions who reference AvePoint proactively in research, inquiry responses, conference presentations, and client advisory sessions
Execute a structured engagement cadence including regular briefings, strategy days, advisory sessions, inquiry calls, and informal relationship-building touchpoints
Host and coordinate analyst events, advisory days, and executive roundtables that deepen analyst understanding of AvePoint's strategy, roadmap, and market traction
Ensure AvePoint's executive team is prepared and confident for analyst interactions through structured briefing prep, talking point development, and post-engagement follow-up
Measurement, Impact & GTM Enablement
Track and report AR KPIs including: research mentions and positioning, inquiry volume and sentiment, analyst champion development, evaluation advancement, and GTM activation metrics
Produce executive-ready AR reporting that connects analyst engagement to business outcomes — not activity volume
Activate analyst validation across demand generation, sales enablement, content, and PR — including reprints, gated assets, quote integration, and campaign amplification
Partner with Sales Enablement to ensure analyst insights and research are integrated into sales motions, competitive battle cards, and customer-facing materials
Coordinate with PR and
Social Media on analyst-related earned media amplification — press releases, social coverage, and event promotion tied to research milestones
Cross-Functional Leadership & Executive Readiness
Serve as the voice of the analyst community internally — synthesizing analyst feedback and market intelligence into actionable recommendations for Product, Marketing, and Executive Leadership
Partner directly with the CEO, CTO, CPO, CMO, and CRO on executive briefing preparation, spokesperson readiness, and strategic narrative alignment for analyst interactions
Build and manage the AR team as it scales: setting standards, coaching team members, and ensuring execution quality
Collaborate with Content and Thought Leadership on research-driven content that reinforces analyst narratives — original research, executive bylines, and category POV content
Coordinate with Brand on category positioning and naming conventions that align with how analysts define and segment the market
Required Skills & Capabilities
Analyst relations strategy leadership — proven ability to build, lead, and scale a global AR program from foundational to mature, with clear strategic planning, tiered analyst segmentation, and measurable outcomes tied to business impact
Marquee research expertise
— deep, hands-on experience managing Gartner Magic Quadrant, Forrester Wave, IDC MarketScape, and equivalent evaluation cycles — including multi-year advancement strategies, submission orchestration, and positioning under competitive pressure
Senior analyst relationship management — established
, trust-based relationships with analysts at Gartner, Forrester, IDC, and adjacent firms, with a reputation for credibility, responsiveness, and strategic engagement
Executive communication and briefing — comfort preparing and advising C-level executives for high-stakes analyst interactions, with the ability to push back constructively and maintain quality standards
Cross-functional influence — proven ability to partner with Product, Marketing, Sales, and executive leadership without direct authority, driving alignment through clarity, credibility, and shared outcomes
Long-cycle strategic discipline — patience and rigor to execute 2–
3 year evaluation advancement plans while delivering short-term engagement wins that maintain organizational confidence in the AR investment
People leadership — experience building, managing, and developing an AR team, setting standards, and coaching team members through complex research cycles and stakeholder dynamics
Market and competitive intelligence — deep understanding of the data protection, data governance, resilience, and AI-driven platform landscape — including competitor positioning, analyst firm dynamics, and category evolution

Sr. Director, Analyst Relations

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