layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Marketing Manager - Wealth & Institutional Services at First National | LAYIQ

Strategic Business Partnership
Serve as day-to-day marketing liaison to Business Leadership for assigned lines of business
Translate business objectives into actionable marketing strategies with defined success metrics
Contribute insights and recommendations to strategic planning discussions
Present strategic recommendations and performance insights to senior stakeholders
Marketing Strategy & Planning
Contribute to end-to-end marketing and communications strategy for assigned product lines
Develop detailed tactical plans for lifecycle marketing approaches spanning awareness, acquisition, engagement, and retention based on strategic direction
Help define customer segmentation, targeting strategies, and messaging frameworks
Build integrated campaign plans across channels (digital, direct mail, email, events, etc.) that bring strategic vision to life
Campaign Ownership & Execution
Own end-to-end campaign execution for strategic initiatives, working with Project Managers support for coordination of campaign deliverables
Lead campaign briefings with Centers of Excellence to ensure strategic intent is maintained and executional excellence is achieved
Make real-time optimization decisions during campaign flight to maximize performance
Maintain hands-on involvement in critical campaign elements including targeting, messaging, offer structure, creative development, and channel deployment
Manage day-to-day campaign operations including troubleshooting, vendor and/or Project Manager coordination, and quality assurance
Drive continuous improvement through in-flight testing and optimization
Growth & Performance Management
Track and report against marketing KPIs and growth objectives in alignment with business targets
Manage campaign budgets and contribute to marketing P&L and ROI analysis for assigned portfolios
Conduct ongoing performance analysis and recommend strategic optimization based on data insights
Develop and execute testing agendas to continuously improve campaign effectiveness within established strategic frameworks
Identify performance trends and opportunities
Cross-Functional Leadership
Partner with Project Managers and Centers of Excellence to ensure flawless campaign execution and on-time delivery
Collaborate with Analytics to leverage customer insights and predictive modeling for tactical application
Work with Product teams to align marketing strategies with product roadmaps and strategic direction
Direct creative development with Centers of Excellence, ensuring brand consistency and strategic alignment
Serve as primary point of contact for business unit, operational marketing questions (working through the project manager) and execution details
Market Intelligence
Monitor competitive landscape and industry trends
Incorporate customer research and behavioral insights into strategy
Identify new opportunities for customer acquisition and portfolio growth

Marketing Manager - Wealth & Institutional Services

Employer job description

Summary of the Job:

About This Role:

Job Specific Responsibilities/Accountabilities:

The Ideal Candidate for This Role:

Key Skills:

Minimum Qualifications

Compensation:

Work Environment:

Benefits Overview:

About this listing