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RELX
PHL-RE Shared Services-Manila; PHL-RE Shared Services-Iloilo
Source: RELX careers · View original posting
From RELX's posting. “We” and “our” refer to the employer.
The CDM Analyst is an expert on Customer Data Management, as she/he will be supporting various Reed Exhibitions’ marketing & analytics activities. The successful candidate will be expected to directly liaise with several key stakeholders and global data privacy experts to understand the overall customer data structure and needs of the business unit. This role will also be responsible in ensuring ease of use of data by establishing processes for data management activities.
This will also be key in assisting teams leverage a wealth of customer data in personalizing customer experiences according to varying show, business or campaign objectives
CDM Analyst support will cover three MAIN responsibilities but not limited to :
Data Process Management
Work with various RX BUs and teams (marketing, data, or show teams, among others) handling customer data to develop and establish an efficient and compliant flow of data and data usage from onshore or from varying CRM and registration systems to the campaigns and projects
Data maintenance: flag inaccuracies on customer information for NRGDM teams to possibly work on Conduct studies and explore Do Not Call Register and Do Not Mail lists to invest on Initiate and present reports to summarize activities on data analysis
Marketing Data List Extractions & Segmentation
Assess data requirements to develop and manage accurate lists for marketing campaigns, customer insights and other marketing-related functions; includes list checking and matching, and privacy checks
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