layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Employer job description
From PMG's posting. “We” and “our” refer to the employer.
We are PMG
PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods.
Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.
Who You Will Be Working With At PMG, our Integrated Media team brings together channel expertise, audience intelligence, technology, and strategic thinking to build media programs that drive meaningful business outcomes. We connect Programmatic, CTV, OTT, online video, YouTube, and broader brand media to help brands reach and grow valuable audiences while balancing customer acquisition, brand growth, and media effectiveness.
You’ll collaborate with client strategy leaders, media teams, analytics partners, technology experts, and senior client stakeholders to turn complex business priorities into integrated media strategies. Bringing deep Programmatic expertise and a broad understanding of the media ecosystem, you’ll establish strategic direction, determine how channels work together, guide investment decisions across local and national media, and apply first-, second-, and third-party data to sophisticated audience and activation strategies.