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Persona
San Francisco, California, United States; San Francisco, California, United States; New York, United States
Source: Persona careers · View original posting
From Persona's posting. “We” and “our” refer to the employer.
Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.
We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Reddit relies on Persona for age assurance and verification to comply with online safety regulations, protecting younger users while maintaining a seamless experience. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.
We’re growing rapidly and looking for exceptional people to join us!
As the Brand Writer at Persona, you will sit within the Brand Design Studio, our in-house design shop that helps craft our brand narratives, campaigns and activations across all aspects of Persona, from our GTM initiatives and events, to our internal people brand and employee programs.
Our subject matter is genuinely complicated: compliance, fraud, security and systems that most people never see. As we enter the next chapter of our brand, we want to add to the rich and detailed ways we currently discuss our products to include narratives around the world of identity and why that matters for everyone, from consumers to businesses, governing agencies to researchers, and candidates to employees.
This role will work cross functionally help shape Persona’s brand-level communications across everything from the website, videos, and campaign work to recruiting and internal comms. As Persona’s first Brand Writer, you won’t inherit a playbook—you’ll help create it, defining the standard through the work itself. With a rebrand just underway, it’s a great opportunity to make a real impact.
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