Brand Analytics Manager, Brand Innovation Lab

The Brand Analytics Manager owns measurement across custom advertising campaigns: defining KPI frameworks, building shared tooling, and ensuring the business measures consistently rather than campaign by campaign. Brand Innovation Lab runs these campaigns for major brands across Amazon.

You'll work with Solutions Managers, Brand Strategists, Design Technologists, and Engineers, advising on measurement strategy and tagging before campaigns launch. You answer complex questions with data, using Amazon's first-party data alongside third-party measurement products. You are comfortable using SQL to query across large datasets. You scale your measurement solutions to work across the business.

• Key job responsibilities
• Define measurement plans, KPIs, benchmarks, and full-funnel measurement that work across the business
• Build self-service tools (dashboards, automated reports) that reduce dependence on ad-hoc requests