Creative Director, Retail Experience, Device Brand Studio

As the Creative Director for Retail Experience, you are passionate about the retail experience and expert in user experience (UX) design and brand principles. You help create the content strategy for how new products like Echo, Fire TV, Fire Tablets and Kindle come to life, ensuring every touchpoint is intuitive, engaging, and customer-centric.

Working in a cross-functional team environment, you are looked to as the expert for Amazon retail across the voice assistant and smart home categories. You understand the retail landscape, demo and fixture technologies, and translate creative direction to our technology framework while applying UX design methodologies to optimize customer interactions. You develop customer journey maps, and design experiences that reduce friction and delight shoppers at every stage of their in-store discovery process.

This position will play a pivotal role in gathering requirements for all asset needs across channels and devising efficient strategies for the launch of content at scale for our demo devices, digital screens and detail page experiences. You'll leverage UX best practices—including, wireframing, and iterative design—to ensure our retail fixtures and demo experiences are accessible, discoverable, and conversion-optimized.