layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Associate Creative Director, North America Stores at Amazon | LAYIQ

-Develop and maintain on-brand templates, modular design systems, and scalable creative structures that reduce production time and increase output efficiency over time
-Lead creative style guides and execution for Creator-facing assets (emails, tool kits, site experiences) and paid social campaigns across Meta, TikTok, and Pinterest
-Drive creative excellence across all campaign types: seasonal events, BAU messaging, and High Visibility Events (HVEs)
-Manage and mentor a team of contractors and agency partners, ensuring high-quality output and adherence to brand standards
-Establish repeatable workflows and playbooks that enable the team to scale without sacrificing craft
-Partner cross-functionally with marketing, brand, and channel stakeholders to align creative with business objectives
-Govern and consult on social creative produced outside of direct ownership to maintain cohesive brand expression
-Identify opportunities to innovate on format, storytelling, and platform-native creative across emerging social channels
Leadership Expectations
-Build and optimize a high-performing extended team of contractors and agency partners
Create operational frameworks that drive measurable efficiency gains (reduced cycle times, increased asset throughput)
-Demonstrate strategic thinking by connecting creative decisions to business outcomes and audience engagement
-Raise the bar on creative quality while simplifying systems for scale
-Champion brand consistency as a cross-team partner and creative governance leader
Key job responsibilities
Lead a team of contract and agency writers and designers, fostering innovation and social creative excellence
Pioneer the development and implementation of GenAI and automated creative solutions to scale creative operations
Partner with marketing to improve creative review mechanisms and workflows across social and creator content
Drive standardization and templatization of creative assets while maintaining brand quality
Partner with cross-functional teams to deliver cohesive creative strategies that drive business results
Identify and implement efficiency opportunities through tooling and automation
Own the end-to-end creative process, from conceptualization to execution and measurement
Lead testing and iteration of creative approaches to optimize performance

Associate Creative Director, North America Stores

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