layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Marketing Manager, Ring Appstore, Ring Appstore
Amazon
Austin, TX; Sunnyvale, CA; Bellevue, WA; Hawthorne, CA
Source: Amazon careers · View original posting
- Pay
- $80,600 — $155,200 USD per year
- Employment
- full time
Employer job description
From Amazon's posting. “We” and “our” refer to the employer.
Are you excited about building the marketing engine for a new business from the ground up? We are looking for a Marketing Manager to own and drive growth for the Ring Appstore. This is not a traditional marketing role — you will run the full marketing motion for a business that connects hardware, software, and third-party integrations, taking responsibility for strategy, execution, measurement, and iteration.
You will own marketing for two distinct customer segments: third-party developers who build apps for Ring, and Ring customers who subscribe and use 3P apps.
Your mission: accelerate Ring Appstore growth by driving awareness, acquisition, engagement, and retention across Ring customers and third-party app developers.
Key job responsibilities
Own the end-to-end marketing strategy for Ring Appstore, defining targeting, channel mix, creative messaging, and A/B testing to drive awareness through conversion and retention.