layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Sr. Content Strategist, IDC CX Content Strategy, AWS Marketing
Amazon
Seattle, WA; Arlington, VA; New York, NY; San Francisco, CA
Source: Amazon careers · View original posting
- Pay
- $125,400 — $186,500 USD per year
- Employment
- full time
Employer job description
From Amazon's posting. “We” and “our” refer to the employer.
The Content Strategist is responsible for developing and executing comprehensive content strategies that guide customers through a cohesive AWS narrative across every touchpoint of their journey. This role will use our standardized messaging hierarchy to ensure strategic alignment between messaging, audience needs, and business objectives while maintaining consistency in brand voice and customer experience.
While the Content Strategist does not own creation of the messaging within the content, they do drive the strategic vision that informs content creators on how best to deliver consistent, personalized, content experiences that educate, engage, and empower customers to make informed decisions.
With a focus on audience engagement and driving consistent storytelling and messaging, the Content Strategist's key responsibilities include conducting audience and content audits, creating content strategies and lifecycle calendars, overseeing content creation (though not necessarily producing it), and analyzing content performance metrics to inform continuous improvement.