layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Sr. PMM , Engagement Marketing Lead, Creators
Amazon
Seattle, WA; New York, NY
Source: Amazon careers · View original posting
- Pay
- $142,800 — $212,600 USD per year
- Employment
- full time
Employer job description
From Amazon's posting. “We” and “our” refer to the employer.
The Creator Marketing team’s vision is to strategically and creatively attract and retain a diverse population of quality Creators (influencers & publishers) at scale. We scale proven marketing strategies across the Creator community, covering the full funnel of attracting, retaining, and educating creators. Using existing and new communication mechanisms, segmentation, and data, we engage and educate Creators, collect Voice of the Creator feedback and translate learnings to product partners.
We strive to empower and inspire creators with content, education, and support they need to be successful through all stages of the marketing funnel.
This role will focus on building and leading the overall strategy and vision for how we engage and educate creators, empowering them to grow their creator business with Amazon. You will work closely with our product team to improve our communication mechanisms, with a focus on personalization within all forms of creator engagement (email marketing, SMS, push notifications) and automation of asset development.