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Amazon
Bellevue, WA
Source: Amazon careers · View original posting
From Amazon's posting. “We” and “our” refer to the employer.
Amazon is seeking a Sr. Program Manager, Merchandising & Field Branding to define and drive the overarching program strategy for Amazon Leo’s merchandise function. This role owns strategic direction across the full merchandise portfolio—including a planned evolution from internal merch store to a customer-facing branded store experience—while leading high-visibility programs that require executive-level communication and leadership review.
The ideal candidate brings deep experience managing complex global vendor ecosystems—including external Field Service stakeholders worldwide—and has a proven track record of leveraging merchandise as a strategic tool for deepening customer relationships and driving long-term brand engagement. They scale programs through influence, operational rigor, and data-driven decision-making.
As the Sr. Program Manager, Merchandising & Field Branding for Leo, you will set the multi-year program strategy and own end-to-end execution accountability—from workflow architecture and vendor governance to leadership business reviews and global installer merch branding. You’ll partner directly with Leo’s leadership team, marketing partners, and cross-functional stakeholders to define program direction, build customer-facing campaign strategy, and deliver scalable branded experiences globally.
Develop and grow a global ecosystem of Field Service partners and vendors—establishing the foundational governance structures, SLAs, and escalation paths needed to support delivery planning, redemption, surplus management, and replacement workflows across global markets
Oversee quality control and brand consistency standards across all external Field Service partners executing installer merch branding in the field
Drive issue resolution for production delays, quality failures, field execution gaps, or cross-border delivery challenges at scale
Lead go-to-market planning and campaign execution for the customer-facing Leo merch store, including launch strategy, promotional cadence, and ongoing performance tracking.
Partner with marketing teams and strategic alliance partners to position merch as a tool for customer engagement, developing campaigns that drive brand affinity and repeat interaction.
Track program performance against customer-facing KPIs; use data to measure campaign effectiveness, conversion, and ROI and present findings to leadership.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, BELLEVUE - 118,200.00 - 160,000.00 USD annually
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