From Amazon's posting. “We” and “our” refer to the employer.
AWS is looking for a Sr. Partner Marketing Manager to own the worldwide marketing relationship with our most strategic AI Labs and frontier model provider partners. You will be the connective tissue between AWS's AI product and service teams and partners such as Anthropic, OpenAI, Meta AI, Mistral, and Cohere - translating technology roadmaps into joint go-to-market programs that accelerate customer adoption and drive measurable pipeline.
This role sits within the AI & Startup Partner Marketing team, part of the AWS Partner Marketing organization working closely with the Data & AI Partner GTM team. The partners you work with are not traditional ISVs - they are category-defining companies at the frontier of foundation model research whose models power workloads across Amazon Bedrock and the broader AWS AI stack.
Your job is to build the marketing engine that helps these partners succeed on AWS while helping AWS customers access their capabilities through joint messaging, campaigns, launches, and programs.
You will develop joint marketing plans (JMPs), orchestrate cross-functional activation across AWS field sales, product marketing, and partner development, and own pipeline and attribution metrics for your assigned partner portfolio. The right candidate combines deep marketing craft with enough AI/ML literacy to hold their own in technical product conversations, and enough commercial instinct to prioritize programs by revenue impact.
This portfolio will evolve as the frontier AI landscape shifts - we need someone comfortable building structure in ambiguity while staying close to where the technology and customer demand is heading.
Key job responsibilities
Develop and execute worldwide joint marketing plans (JMPs) for assigned frontier model provider partners, aligned to AWS AI service priorities and customer adoption goals.
Define partner-specific value propositions and joint positioning that differentiates the partner's offering on AWS relative to competing platforms.
Translate product launches and feature releases (e.g. new model availability on Amazon Bedrock, AgentCore integrations) into partner-led demand generation motions.
Design, launch, and optimize multi-channel campaigns (digital, events, content, ABM) that drive joint pipeline for both AWS and the partner.
Own Marketing Development Fund (MDF) planning and execution for your partner portfolio; build business cases for incremental investment where opportunity warrants.
Coordinate partner presence at AWS flagship events (re:Invent, Summits, Builder Days) and partner-hosted events, advising on messaging, audience targeting, and customer engagement tactics.
Create partner activation playbooks and enablement assets (messaging guides, battle cards, solution briefs) that equip AWS field teams and partner sellers.
Serve as the primary marketing point-of-contact for assigned partners, building trusted relationships at senior marketing and executive levels within partner organizations.
Align closely with Partner Development Managers (PDMs), Solutions Architects, AWS Product Marketing, and Service GTM teams to ensure marketing programs reinforce co-sell plays and technical readiness.
Collaborate with regional partner marketing teams to scale worldwide programs into local execution while maintaining message consistency.
Set clear KPIs - partner-sourced pipeline, marketing-influenced revenue, MDF ROI, activation milestones - and report progress to leadership.
Track and report on pipeline contribution, campaign ROI, MDF utilization, and co-sell revenue; use data to continuously optimize partner marketing performance.
Prepare monthly business reviews (MBRs) and quarterly partner scorecards for leadership review.
A day in the life
You might start your morning reviewing campaign performance data for your partner portfolio, then jump into a strategy session with a partner's marketing team to align messaging ahead of a model launch on Bedrock. Later, you could be working with AWS Product Marketing to develop positioning for a joint solution brief, or coordinating with field teams on an account-based play targeting enterprise customers evaluating foundation model providers. You might wrap up by joining a cross-functional planning call for re:Invent partner activations - ensuring your partners have the right presence, the right story, and the right audience. No two days look the same, but every day centers on connecting partners with customers through compelling marketing that drives measurable business outcomes.
About the team
The AI & Startup Partner Marketing team is a worldwide team within AWS Partner Marketing. We are the marketing engine for AWS's most strategic AI relationships - spanning frontier model providers, AI platform companies, and high-growth startups building on AWS AI services.
Our team works at the intersection of partner innovation and AWS's most rapidly evolving service areas: Amazon Bedrock, AgentCore, Amazon SageMaker, Amazon Q, and the broader generative AI stack. We work with category-defining companies - from the largest AI labs in the world to emerging startups - building joint go-to-market programs that drive customer adoption and revenue.
We value marketers who combine strategic thinking with execution intensity, can navigate ambiguity in a fast-moving domain, and measure their success by the pipeline they create rather than the programs they run. This is a builder role in a builder team - you will be creating playbooks and motions that do not yet exist.
Basic Qualifications
6+ years of professional non-internship marketing experience
7+ years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Equal Opportunity
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Mountain View - 130,000.00 - 185,000.00 USD annually
USA, CA, San Francisco - 130,000.00 - 185,000.00 USD annually
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually
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