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Amazon
Seattle, WA
Source: Amazon careers · View original posting
From Amazon's posting. “We” and “our” refer to the employer.
AWS Brand & Creative is on a mission to establish AWS as the world’s undisputed leader in AI and technology — shaping how customers, developers, and prospective customers perceive, trust, and choose AWS. We are seeking a Principal Business Lead who combines sharp business acumen with a hunger for world-class creative work and brand fame.
This is not a role for someone content to simply manage process. This is a role for someone who gets restless when work is merely good — someone who expects and demands exceptional strategy, pushes creative partners to reach higher, and knows what it takes to build iconic brands that break through culture. You will be the primary business owner for AWS brand advertising globally, responsible for building and executing a campaign portfolio that earns AWS a place among the world’s most admired and recognized technology brands.
The right candidate moves fluidly between high-level strategic vision and hands-on campaign delivery. They have the business rigor to manage complex global operations and the creative taste to discern sharp strategy, defend bold ideas, and sell-in world-class creativity at the highest levels of leadership.
Lead business evaluation within the advertising discipline to prioritize strategic needs, partnering with Data Science & Engineering, Customer Research, Sales, Field leaders, Account Based Marketing, Legal, PR, and senior leaders
Own goal setting, operational planning, and executive communication for the brand advertising portfolio
Deliver strategic business reviews and narratives to senior leadership (CMO, VP, SVP levels)
Our mission is to establish and advance AWS as the world’s undisputed leader in AI and technology, shaping how customers, developers, and prospective customers perceive, trust, and choose AWS, while empowering the entire AWS Marketing organization to deliver brand-consistent, strategically inventive, and creatively excellent work at scale.
We work backwards from our end customers; business decision-makers, developers and builders, and technical leaders who are sophisticated, skeptical of marketing, and increasingly bombarded with AI claims from every direction.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 149,200.00 - 201,800.00 USD annually
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