From Amazon's posting. “We” and “our” refer to the employer.
Amazon Web Services (AWS) is seeking an experienced Senior Partner Marketing Manager to own the Independent Software Vendor (ISV) partner marketing strategy for Public Sector while also managing a dedicated portfolio of prioritized partners. This is a unique opportunity to shape how AWS's most strategic partners go to market in one of the fastest-growing and most complex customer segments — spanning Federal, Defense, State & Local Government, Education, and Global Government.
In this role, you will drive partner-led marketing strategy that accelerates demand generation for Public Sector customers. You'll develop joint value propositions, drive partner-led campaigns, and ensure strategies are tightly aligned to Public Sector customer needs — including regulatory, procurement, and mission-specific requirements. If you're energized by building strategy from scratch, driving results across complex organizations, and owning measurable partner-led pipeline impact, we'd love to talk to you.
Key job responsibilities
Develop and execute comprehensive joint marketing plans (JMPs) for prioritized Public Sector partners, aligned to AWS strategic focus areas and account priorities
Serve as the industry-vertical subject matter expert for Public Sector ISV partners, providing strategic guidance on marketing positioning, event participation, and campaign targeting
Build industry-specific value propositions for partner solutions across Federal, Defense, State & Local, Education, and Global Government use cases
Drive partner-led demand generation programs, managing campaign prioritization, budget allocation, Marketing Development Fund (MDF) execution, and account-based marketing integration
Define strategic recommendations for partner participation in AWS flagship events and industry-specific programs based on solution fit and Public Sector relevance
Track and report on pipeline contribution, campaign ROI, and MDF utilization; use data to continuously optimize partner marketing performance
Lead cross-functional v-team engagement for assigned partners, aligning with sales, solutions architecture, industry marketing, and partner marketing.
A day in the life
On any given day, you might start your morning reviewing campaign performance data and pipeline metrics for your partner portfolio, then jump into a strategy session with a partner's marketing team to refine their upcoming demand generation campaign targeting government accounts. Later, you might consult with ISV partners on messaging for an upcoming AWS industry event — advising which partners should participate based on their solution fit for Public Sector buyers. You could wrap up by joining a cross-functional alignment call with AWS Public Sector sales leaders, sharing partner pipeline insights and coordinating on account-based marketing motions. No two days look the same, but every day centers on connecting partners to the right customers with the right message.
About the team
The AWS Industry Partner Marketing team sits within AWS Partner Marketing and serves as the industry-vertical lens across the AWS partner community. We align partner strategy, industry expertise, and demand generation — ensuring that AWS partners can deliver relevant, compliant, and impactful marketing programs to their target customers. Our team operates globally and collaborates closely with AWS Public Sector sales, solution architects, industry marketing, and partner marketing teams.
We value builders who thrive on complexity, make high-judgment decisions with limited precedent, and measure their success by the growth they enable for partners and customers alike.
Basic Qualifications
6+ years of professional non-internship marketing experience
7+ years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to measure impact and determine improvements
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Equal Opportunity
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Mountain View - 130,000.00 - 185,000.00 USD annually
USA, CA, San Francisco - 130,000.00 - 185,000.00 USD annually
USA, NY, New York - 130,000.00 - 185,000.00 USD annually
USA, TX, Austin - 118,200.00 - 160,000.00 USD annually
USA, VA, Arlington - 118,200.00 - 160,000.00 USD annually
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually
About this listing
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
