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Amazon
Hawthorne, CA
Source: Amazon careers · View original posting
From Amazon's posting. “We” and “our” refer to the employer.
As Ring and Blink build the next generation of smart security, we are looking for a data-driven, strategic, and execution-focused Brand Media Lead in US & Canada. Brand Media — spanning YouTube, Audio, and Digital Out-of-Home (DOOH) — is a critical lever for driving awareness, consideration, and new to brand customers.
In this role, you’ll operate at the intersection of precision media buying and brand storytelling, operating hands on keyboard within platforms like Google Ads for YouTube, direct IOs with key audio partners and creators, and programmatic DOOH for contextual presence. You'll shape how Ring shows up across living rooms, commutes, public spaces, and headphones—translating cultural moments, audience insights, and media innovation into measurable brand impact at scale.
As a leader on the Ring & Blink Media team, this role balances hands-on execution with high-level strategic thinking. You’ll champion experimentation, explore new technologies, and support business planning through leadership-facing documents and reporting. The ideal candidate is customer-obsessed, analytically sharp, and comfortable owning end-to-end media programs while influencing key marketing and business decisions.
Key job responsibilities
Own the end-to-end brand media strategy and execution across YouTube, DOOH, and Audio for Ring and Blink, including audience approach, budget allocation, and full-funnel planning—leveraging AI-powered tools to enhance targeting precision and campaign efficiency
Monitor daily pacing, campaign health, and budget allocations across all brand channels using AI-powered dashboards and anomaly detection to ensure efficiency and rapid course correction
Execute detailed analyses of campaign effectiveness including reach/frequency analysis, brand lift studies, geo-testing, and media mix contribution—applying machine learning models to uncover incrementality and attribution insights
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Hawthorne - 109,100.00 - 160,000.00 USD annually
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