From Amazon's posting. “We” and “our” refer to the employer.
The North America Portfolio Strategy & Planning team is looking for a talented marketing planning manager with a background in combining strategic analysis, media planning and marketing strategy. The Portfolio Strategy & Planning team is the strategic nerve center of our mass advertising and fixed marketing organization. We exist to maximize the commercial impact of our brand marketing investments across the Amazon and Prime brands.
We are looking for a Senior Portfolio Strategy & Planning Manager who thrives at the intersection of data, strategy, and media planning. This is not a traditional marketing role — it's a strategic planning role that shapes how Amazon invests in brand marketing across North America. You will own the planning frameworks, investment strategies, and inspection cycles that determine where, when, and how Amazon shows up for customers.
If you're energized by connecting business diagnosis to marketing strategy, reconciling top-down financial guardrails with bottom-up campaign realities, and presenting investment trade-offs all the way up to SVP-level audiences — this role was built for you.
We are looking for someone who is highly resourceful, customer focused and can dive into analytical detail and be able to extract strategic implications from that analysis. Strong candidates must have the ability to work autonomously and have excellent written and verbal communications skills, and the ability to influence others, leading cross-functional teams.
This role will primarily work with the Cross Category and Channel Marketing (aka XCM) team in North America to support the annual Operational Plan (OP) development and integrated marketing strategy. Further, this role will own the in-year inspection cycles of quarterly or bi-annual business reviews.
However, as the overall remit of the portfolio team is expanding being able to work closely with finance, business partners and the performance marketing and channel teams and looking for integration and alignment opportunities across annual operating plans will be a critical part of this role’s scope as well.
What You'll Do?
Own the Planning Engine!
Lead the annual Operating Plan (OP1/OP2) development for North America's fixed marketing portfolio — coordinating inputs from media, campaign teams, finance, and measurement
Build and maintain integrated marketing plans that translate business strategy into investment decisions across channels, campaigns, and customer lifecycles
Reconcile top-down investment guardrails with bottom-up media cost realities — owning the tension between ambition and constraint
Drive In-Year Inspection & Optimization!
Own the Quarterly Business Review (QBR) process — inspecting input and output metrics, surfacing risks, and recommending course corrections
Manage spend tracking across budget owners (media, production, measurement) and coordinate quarterly guidance updates with Finance
Lead bi-annual portfolio laydown reviews, ensuring execution stays aligned to strategy
Shape Investment Strategy!
Develop marketing investment strategies that optimize short- and long-term returns while ensuring success of Amazon's must-win categories
Advance Measurement & Insights!
Partner with business intelligence, insights and measurement teams to advance the measurement roadmap across the trifecta of brand health, customer actions, and efficiency
Key job responsibilities
Develop Amazon marketing investment strategies that optimize the short and long-term returns for Amazon, while ensuring the success of Amazon’s must win categories
Work with global stakeholders to understand business needs and challenges, sourcing data (existing and new) around these needs and providing fact based actionable insights which drive business decisions
Partnering with parts of the North America and Global XCM teams and key business stakeholders to develop and execute compelling marketing programs to support our ‘big rock’ priorities
Design, develop and maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key business decisions
Partner with business intelligence and measurement teams to develop new metrics and reporting tools that improve and streamline marketing and customer life-cycle measurement and reporting
Mine and synthesize customer research, business insights, and local market segment data to shape advertising strategies
Write and present high quality written documents to senior leadership inside the company
Develop scalable systems, processes and capabilities that will allow Portfolio and Brand management to operate efficiently
Basic Qualifications
6+ years of professional non-internship marketing experience
7+ years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
8+ years of marketing experience
Equal Opportunity
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Santa Monica - 118,200.00 - 160,000.00 USD annually
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually
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