From Amazon's posting. “We” and “our” refer to the employer.
Amazon Web Services (AWS) is seeking a results-driven Program Manager to serve as the operational backbone of our SMB and ISV Cloud Sales Center (CSC) organization. In this role, you will design, launch, and measure sales campaigns that drive pipeline growth and revenue acceleration across 140+ sellers spanning multiple districts and segments.
You will own the end-to-end campaign lifecycle — from identifying high-impact sales plays aligned to S- team priorities, through execution tracking, to closed-loop performance reporting that gives leadership real-time visibility into what's working and where to double down. You are the force multiplier that enables 14 District Managers to stay focused on developing sellers and closing deals, while ensuring strategic initiatives execute with programmatic rigor across the entire business.
This role sits at the intersection of sales strategy, enablement, and operational excellence. You will partner closely with front-line leaders, cross-functional teams (Partner, Marketing, SA, Product), and senior leadership to turn high-level goals into actionable, repeatable sales motions that scale
Key job responsibilities
**Campaign Design & Launch**: Architect and launch sales campaigns/plays (e.g., product-led plays for Kiro, AgentCore, IPMM; migration plays; partner-sourced plays) with clear targeting criteria, seller talk tracks, execution timelines, and success metrics.
**Closed-Loop Reporting & Mechanisms**: Build and maintain campaign performance dashboards and WBR/MBR reporting mechanisms that track adoption, pipeline created, conversion rates, and revenue impact at the district and seller level.
**Cross-Functional Coordination**: Serve as the single-threaded owner for coordinating cross-org initiatives — removing the coordination tax from DMs by driving alignment across Partner, Marketing, SA, Product, and Enablement teams.
**Enablement Content & Playbooks**: Develop seller-facing enablement assets (one-pagers, call guides, objection handling, competitive positioning) that accelerate ramp on new plays and ensure consistent execution.
**Sprint Cadence Management**: Own the campaign sprint calendar — defining 2–4 week execution sprints, facilitating kickoffs, running mid-sprint inspections, and delivering retrospectives with actionable insights.
**Goal Execution Support**: Translate S-team goals and leadership priorities into district-level action plans with clear owners, milestones, and escalation paths.
**Performance Analysis & Optimization**: Analyze campaign data to identify top-performing plays, rep-level execution gaps, and segment-specific patterns — then recommend adjustments to improve outcomes in subsequent sprints.
**Stakeholder Communication**: Provide consistent, data-driven updates to senior leadership on campaign health, emerging risks, and strategic recommendations.
A day in the life
You start the morning reviewing campaign performance data, identifying which teams are on pace and where intervention is needed. Mid-morning, you're partnering with a District Manager and technical resources to finalize targeting and messaging for an upcoming sales play. After lunch, you facilitate the weekly campaign standup — a fast-paced inspection cadence where leaders report on execution, share wins, and escalate blockers. In the afternoon, you're building the closed-loop report that ties pipeline back to the campaigns that sourced it, drafting the narrative for leadership on what's working and what needs to pivot.
No two days look the same, but the throughline is consistent: you're the connective tissue between strategy and execution, ensuring the sales org runs with operational rigor while front-line leaders stay focused on their sellers and deals.
About the team
Our mission: **We help builders win. We remove barriers, unlock growth, and deliver the cloud foundation that turns innovative ideas into transformative businesses.**
The Cloud Sales Center (CSC) is an inside sales organization within AWS that serves startup customers across North America. Our team of 60+ sellers across six districts drives revenue growth through high- velocity sales motions, covering Engaged accounts, Early-Stage startups, Migration opportunities, and our Canada segment. We operate with programmatic rigor — running sprint-based campaigns, measuring what matters, and iterating fast.
We're looking for someone who thrives in a fast-paced, metrics-driven environment and is energized by building the operational engine that makes an entire sales org execute at a higher level.
Basic Qualifications
5+ years of program or project management experience
Experience using data and metrics to determine and drive improvements
Experience owning program strategy, end to end delivery, and communicating results to senior leadership
Preferred Qualifications
2+ years of driving process improvements experience
Master's degree, or MBA in business, operations, human resources, adult education, organizational development, instructional design or related field
Knowledge of general AI tools
Experience designing, implementing, and scaling upskilling, apprenticeship, or workforce development programs across large-scale operations or corporate environments, including forecasting workforce needs and leveraging analytics to drive program decisions
Equal Opportunity
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 115,600.00 - 160,000.00 USD annually
About this listing
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
