layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

User Conversion & Operations Specialist at Think Academy US | LAYIQ

Parent Communication & Course Conversion
Communicate directly with parents to understand students’ learning needs, current performance, and key factors influencing family decisions.
Recommend appropriate courses based on user needs and drive trial class bookings and course enrollment.
Consistently follow up with prospective families and address common concerns related to learning outcomes, course difficulty, scheduling, pricing, and other considerations.
Take ownership of key conversion outcomes, including trial class bookings, attendance, and long-term course enrollment.
Identify recurring user needs, objections, and reasons for drop-off, and continuously improve communication strategies and conversion SOPs.
Community Operations & User Growth
Develop a deep understanding of existing families and identify cross-subject enrollment opportunities across Math, ELA, and other programs.
Participate in referral initiatives by designing user outreach, incentives, and conversion pathways.
Segment users by grade level, subject, and learning stage and develop targeted engagement strategies.
Identify growth opportunities through user feedback and data, and turn insights into actionable initiatives.
Community & User Engagement Programs
Support the day-to-day operation of parent communities and maintain ongoing communication with families to increase engagement.
Track data related to user communication, conversion, cross-subject enrollment, referrals, and engagement programs.
Plan and execute programs such as learning challenges, educational resource campaigns, trial classes, assessments, and parent workshops.
Develop parent-facing content and activities around topics relevant to U.S. K–12 families, including learning pathways and school or admissions-related policies.
Design user journeys that move families from initial participation toward further engagement and course conversion, with timely follow-up for high-potential users.
Track key metrics such as registration, participation, and conversion, and continuously optimize programs based on results.

User Conversion & Operations Specialist

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Equal opportunity and accommodations

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